We’ve been thinking
Our blog is where we want to give a glimpse into our thinking—about the work we do for clients, about trends in the industry, and about our general perspective on the wild and crazy worlds of marketing, advertising, and public relations.
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10 Years at The Martin Group: Andrea Elliott
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The rise of influencers
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Using digital tactics to connect banks with homebuyers and renovators
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Here comes the sun: How weather shifts our workout routines
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“She’s Got Next” event explores opportunities, challenges for women in sports
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Latest Capitol View takes on challenges of food insecurity
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She’s Got Next: Nicole M. Lavoi
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The cannabis PR problem — and how to fix it
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Mastering your next capital campaign
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ADDYs 2024
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Roundtable event reflects on New York’s political changes, opportunities
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She’s Got Next: Courtney Jeffries
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Five reasons your campaign should have a dedicated landing page
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Thirsty in 2024? You will be.
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Taking our sweet time with this year’s Super Bowl ads
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She’s Got Next: LaTonya Story
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Crafting a healthy narrative: Best practices in healthcare communication
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Pieces of advice for your unconventional career path