After five successful years in the Albany Times Union building, The Martin Group’s Capital Region office has officially moved to a 3,500 sq. ft. suite in the Troy Innovation Garage. With several private offices, dedicated desks, and open spaces for collaboration, the new office gives our team the opportunity to work alongside colleagues and clients…  Read more

A mentor once told me to pay attention to the times when I’m feeling uneasy — anxious about the unknown, unsure if I’m up for the hard work ahead.   “It means you’re growing. Embrace it.”  He’s been proven right several times over. And you know what? The concept doesn’t just apply to professionals in the…  Read more

In terms of state policy, not many New Yorkers want to know “how the sausage is made” – a term used to describe the wonky and often unsavory process behind passing legislation. But there is a small circle of journalists, lobbyists, advocates, and Albany enthusiasts who can’t get enough of it. The Martin Group’s Public…  Read more

Performance at regional showcase of marketing and communications excellence represents high-water mark for agency’s Albany office as it nears 5-year anniversary Albany, N.Y., February 10, 2023 – The Martin Group took home more than a half-dozen awards — the most of any organization — at the 2022 Capital Region MARCOM awards ceremony, highlighting work from…  Read more

Just one of the beauties of our industry is that year to year, nothing remains exactly the same. Trends guide us, inspire us, and motivate us to make a difference (and manifest results) for our clients across industries. To see 2022 off in classic style, we asked representatives from across The Martin Group’s disciplines to…  Read more

By: Madeline Rickett, Rachel Surdi, Erica Lipke and Marley Gleason What is BeReal?  BeReal is a new social media app that encourages people to take candid photos and “be real” at any given moment throughout the day. It works by sending a notification to users telling them to post a photo within two minutes. BeReal…  Read more

The food and beverage industry is essential, innovative, and exciting, but not everyone realizes the depth and diversity of job opportunities in this cutting-edge, growing industry. In WNY, we are surrounded by leaders in the field such as Rich Products, Wegmans, Tops Markets, Perry’s Ice Cream, Coca-Cola, and more. Many people are aware of these…  Read more

Though 2021 has proven to be a year of obstacles, it has also wrapped as another year of learning, experiencing, and deeply understanding our craft. As this past year winds down, we looked at what evolved or emerged throughout our entire industry. From account service and paid media to content creation and digital marketing, our…  Read more

According to a 2019 estimate by market research store Research and Markets, the online education market will reach $350 billion (US) by 2025, due to the introduction of flexible learning technologies within corporate and education sectors around the world. This is a tremendous projection—but it was made before a crippling pandemic forced an enhancement of…  Read more