Agency recognized for excellence in marketing and communications to round out a year of growth for the company
Albany, N.Y., December 1, 2023 – The Martin Group took home a total of 12 awards at the 2023 Capital Region MARCOM Awards ceremony, celebrating the agency’s work over the last year. The wide range of winners, announced at the ceremony on November 29, demonstrates the outstanding integrated communications and marketing services The Martin Group provides within the region and beyond.
The MARCOM Awards honor the best in marketing and communications, while recognizing the hard work, creativity and brain power behind each project. The MARCOM Awards, co-organized by local chapters of the American Marketing Association and the Public Relations Society of America, have become one of the region’s most respected industry competitions, with each entry viewed and judged by peers across the nation.
The Martin Group earned 12 awards and 21 finalist nominations — the most of any organization in this year’s competition.
The award-winning projects showcase the agency’s ability to deliver creative excellence and exceptional results to clients in a variety of key offerings, including digital marketing, creative services, public relations, public affairs and content creation.
“It has been a year of growth for the agency and it’s exciting to see our team recognized for their hard work,” said Jennifer Hunold, General Manager of The Martin Group’s Capital Region office. “In just the last few months, we’ve opened a new office, acquired the creative firm Spiral Design Studio, and welcomed new team members. The momentum we’ve built in this region wouldn’t be possible without our impactful clients and our talented team. We’re thrilled to see the positive response from our industry peers and grateful to the MARCOM judges for their consideration of our work.”
Winners included:
Digital Media Campaigns
• Albany FireWolves Influencer Marketing
Integrated Marketing Campaigns
• National Fuel Climate Act Campaign
• New Era Cap’s 59FIFTY Day
• New Era Cap NFL Sidelines Collection
Public Relations Campaigns
• NFL: Amplifying Thought Leadership on Flag Football
• Western Governors University Explains and Addresses Barriers to Education
Media Relations (Regional, For-Profit)
• The Martin Group Relocates Capital Region Office
Media Relations (Regional, Nonprofit)
• The Martin Group Delivers High-Level Media Training and Moderator Coaching for Key Client
• FuzeHub & NY MEP: Thought Leaders in Manufacturing
Media Relations (Statewide and Beyond)
• Canterra: Launch of WNY’s First Cannabis E-Commerce Platform and Delivery Service
• Spartan Launches Unbreakable Pass
Printed Publications
• First Amendment Museum Fundraising Brochure
Other finalists included:
Digital Media Campaigns
• Wallace Turner Law: Harnessing Legal Partners’ Expertise to Support Market Introduction
• New York State Society of PAs Takes to Digital to Impact State Policy
Public Relations Campaigns
• Austin Air Systems: New York’s Clean Air Educators
• Greenlight Networks: Maximizing Storytelling Opportunities across New York State
Public/Government Affairs Campaigns
• Homeowners for an Affordable New York Wins the Biggest Issue of the 2023 New York State Legislative Session
• New York State Society of PAs’ Fight for Political Clout in New York State
Media Relations (Regional, Nonprofit)
• Chautauqua Institution: ‘Embracing the Best of Humanity in the Wake of Hate’
Media Relations (Statewide and Beyond)
• WGU, KFC Foundation Make Education Accessible to More New Yorkers
• Phillips Lytle, LLP: Talent-Driven Growth in the Legal Industry
About The Martin Group
The Martin Group is a leading integrated communications firm headquartered in downtown Buffalo with office operations in Albany, Rochester, and New York, NY. The firm works with best-in-class organizations ranging from small businesses to global enterprises and has extensive experience in several industry verticals, including food and beverage, sports and lifestyle, healthcare, financial services, education, professional services, and not-for-profit support. Continually recognized for marketing communications excellence by the American Advertising Federation, the American Marketing Association, the Public Relations Society of America, and the Academy of Interactive and Visual Arts, among others, the agency has been previously selected as a “Top Private Company” and “Fastest Growing Company” by various regional news publications. For more information on The Martin Group, visit www.martingroup.co, or follow the agency on Instagram @martingroupco.