The holiday season is a joyful time for many people, particularly children who relish the thought of school vacation, opening presents, and fun-filled events. Memories are made when kids have a chance to actively play outside in the snow, enjoy trying out a new pair of ice skates, or hit the court for a holiday…  Read more

On September 14, our new headquarters at 620 Main Street made its debut as we hosted clients, partners, family and friends in our new digs. From champagne to macarons to music that had us dancing the night away, it was an evening to remember—and we owe the biggest ovation to everyone who joined us to…  Read more

#1 – The Startup: Fanbassador A platform through which live performers are able to actively engage with their fans, Fanbassador allows music fans to dictate which artists come where, and when. Users are able to add cities to a tour, build their ideal music festival, request a setlist and purchase the exclusive merchandise of their…  Read more

What does the media really think of PR pros? From the key ingredients of a great pitch, to frequency for calls and follow-up, Martin Davison PR shared pointers for maintaining a positive rapport with media at PRSA Buffalo Niagara’s “Managing Media Relationships” last month. Attendees heard straight from the source — and the sources. Senior…  Read more

Annual Public Relations Society of America awards ceremony recognizes Buffalo Niagara PR efforts; MDPR wins 31 awards  Read more

Recently, The Martin Group was pleased to sponsor the Flower City Habitat for Humanity Marketing Leaders Build Day. It brought some of Rochester’s marketing professionals together for a day of bent nails and feeling really inadequate next to wiry foremen who can build just anything from the stuff they carry in their tool belts. Because…  Read more

You’re invited: Lunch & Learn at High Tech Rochester  Read more

We’ve all heard the adage “don’t judge a book by its cover,” but when it comes to package design, consumers spend approximately seven1 seconds making their purchase decision, and those decisions are based on looks, so it’s imperative to make sure yours stands out. But how? Here are five things to consider for creating an…  Read more

What’s better than Buffalo in late January? Pretty much anything. And where better to seek refuge from the gray skies and bitter cold days than the Sunshine State? Okay, I know, it could be worse (as we communally reflect on the winter of 2015), but turn down a chance to join over 40,000 golf enthusiasts…  Read more