We’ve all heard the adage “don’t judge a book by its cover,” but when it comes to package design, consumers spend approximately seven1 seconds making their purchase decision, and those decisions are based on looks, so it’s imperative to make sure yours stands out. But how? Here are five things to consider for creating an…  Read more

What’s better than Buffalo in late January? Pretty much anything. And where better to seek refuge from the gray skies and bitter cold days than the Sunshine State? Okay, I know, it could be worse (as we communally reflect on the winter of 2015), but turn down a chance to join over 40,000 golf enthusiasts…  Read more

Last month, Martin Davison Public Relations joined forces with the Buffalo Niagara Medical Campus to host PR101, a free seminar for startups in LEARN at the Innovation Center. PR101 was an overview of DIY media exposure for startups, companies that may not be able to afford a PR firm or a practitioner in-house. We briefed…  Read more

At Martin Davison Public Relations, we see social media as integral in the ever-changing PR world. We know the importance of using social media to enhance marketing and PR strategies and reach influencers and members of the media. We also know how tough it can be to keep up with the daily avalanche of content…  Read more

[videojs mp4=”http://tmgbrandfuel.com/wp-content/uploads/2015/10/ECMC9945JEKH_TW_CLIPCHAMP_keep.mp4″] ECMC is already well-known for great outcomes with trauma care, but to tell the story of ECMC’s other wide-ranging services, TMG turned to former Buffalo Bill quarterback Jim Kelly. As a local celebrity and recent ECMC patient, Kelly was an ideal onscreen spokesman, even though the spots were not exclusively about oncology. Particular…  Read more

Buffalo, N.Y. – The Martin Group (TMG), a premier advertising, branding and public relations firm headquartered in downtown Buffalo, has been named the sixth fastest growing company in Western New York, according to Buffalo Business First and the 2015 Fast Track Awards. “It’s a real honor to be recognized for continued growth as a company,…  Read more

There’s an adage that artists aren’t appreciated in their own time. It may be true of some, but not of Dave Koch. We appreciated every day he was a member of The Martin Group family—every clever line, every poignant script and every moving sentiment he crafted. But as wonderful a writer as Dave was, he…  Read more