Anchoring the sports desk. Decision-making in the executive suite. Jump shots from every angle—and distance. The last few years have seen big strides for women in all corners of athletics, but in 2024 we’ve seen this promise of the present—and more to come—illuminated like never before.  On April 19, The Martin Group accentuated this moment…  Read more

According to recent state estimates, one in four New Yorkers is now struggling to put food on their table. These numbers are shocking, and they encompass our family members, friends, coworkers and our neighbors. Food insecurity is impacting children, retirees, single parents and people working two, and even three, jobs. In a country and a…  Read more

Nicole M. LaVoi, Ph.D. is a Senior Lecturer in the area of social and behavioral sciences in the School of Kinesiology at the University of Minnesota where she is Co-Director of the Tucker Center for Research on Girls & Women in Sport. She is program manager for the Tucker Center’s program, Coaching HER which aims to…  Read more

Three years ago this month, New York officially passed the Marijuana Regulation & Taxation Act (MRTA), legalizing adult-use cannabis across the state. Since then, the Office of Cannabis Management has opened in Albany; more than 80 legal dispensaries have opened across the state; and work to aid communities disproportionately affected by years of cannabis criminalization…  Read more

Are you a nonprofit looking to make major equipment purchases, build a new facility, grow your endowment or increase your staffing numbers to improve your organization and meet your goals? If so, a capital campaign may be the best way to do so. Capital campaigns are focused and intensive fundraising efforts nonprofits use to raise…  Read more

Each year, we look forward to the American Advertising Awards as a way to showcase our work and celebrate those in the community that are making waves in the industry. The 2024 ADDYs in Buffalo and Albany were no different – representing a variety of work and highlighting the best of the best. The Martin…  Read more

Any visitor to the New York State Capitol building can see the colorful history of power and politics captured in the murals and portraits that adorn the halls. But we’re in the midst of a transformative shift. The traditional power brokers in Albany — three men in a room — are just like those murals…  Read more

Technology can move quickly, and change dramatically, over the course of a career. When Courtney Jeffries graduated from the University of Washington in 2004, social media wasn’t even part of the conversation for most sports organizations. Building on her own curiosity toward emerging business trends and her resume of experience – including VP of Business…  Read more

When planning a marketing campaign, advertisers have traditionally focused their efforts on campaign messaging and ad creative, while perfecting their media buys and ensuring their placements were in all the right spots. However, in the ever-evolving digital world, there is plenty more to consider during the early ad-planning stages. Aside from your campaign visuals, your…  Read more