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We’ve been thinking

Our blog is where we want to give a glimpse into our thinking—about the work we do for clients, about trends in the industry, and about our general perspective on the wild and crazy worlds of marketing, advertising, and public relations.

  • Insight
    2 min read
    Steering through static: How public affairs shapes policy during New York’s budget season

    Steering through static: How public affairs shapes policy during New York’s budget season

  • Culture
    10 min read
    Well—how did I get here?

    Well—how did I get here?

  • Insight
    11 min read
    Don’t do it: Tactics and trend traps to avoid in 2026

    Don’t do it: Tactics and trend traps to avoid in 2026

  • Insight
    5 min read
    New year, new trends: What we’re expecting in 2026

    New year, new trends: What we’re expecting in 2026

  • Client News
    11 min read
    Year-end Headliners: Big wins, bold stories—and bigger reach

    Year-end Headliners: Big wins, bold stories—and bigger reach

  • Insight
    5 min read
    No booze, no bother: On-trend tastes for your Dry January

    No booze, no bother: On-trend tastes for your Dry January

  • Advertising Awards
    3 min read
    The Martin Group celebrates nine wins at the 2025 Capital Region MARCOM Awards

    The Martin Group celebrates nine wins at the 2025 Capital Region MARCOM Awards

  • Culture
    4 min read
    Five years at The Martin Group: Kelly Lucyszyn, Account Supervisor

    Five years at The Martin Group: Kelly Lucyszyn, Account Supervisor

  • Culture
    6 min read
    Five years at The Martin Group: Chris Colton, Director of Public Relations, Executive Communications & Content Practice Lead

    Five years at The Martin Group: Chris Colton, Director of Public Relations, Executive Communications & Content Practice Lead

  • Culture
    11 min read
    20 years at The Martin Group: Lisa Bellacicco, Chief Operating Officer

    20 years at The Martin Group: Lisa Bellacicco, Chief Operating Officer

  • Culture
    10 min read
    Cool to be kind: How thoughtful deeds have shaped our team

    Cool to be kind: How thoughtful deeds have shaped our team

  • Insight
    4 min read
    Connection is the new coverage: Realizing purpose of PR partnership

    Connection is the new coverage: Realizing purpose of PR partnership

  • Client News
    9 min read
    More than a mural: Amplifying the possibilities of reused paint   

    More than a mural: Amplifying the possibilities of reused paint   

  • Advertising Awards, TMG News
    4 min read
    The Martin Group recognized with 18 awards at PRSA Buffalo Niagara’s 2025 Excals

    The Martin Group recognized with 18 awards at PRSA Buffalo Niagara’s 2025 Excals

  • Digital Marketing, Insight
    11 min read
    Winning strategies: Helping clients maximize their Bills partnerships

    Winning strategies: Helping clients maximize their Bills partnerships

  • Industry, Insight
    9 min read
    Pass the cookies: Understanding consent management solutions

    Pass the cookies: Understanding consent management solutions

  • Culture
    5 min read
    Well—how did I get here?

    Well—how did I get here?

  • She’s Got Next
    16 min read
    She’s Got Next: Megan Hughes Allison

    She’s Got Next: Megan Hughes Allison

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