Do you find yourself eating the same oatmeal-and-fruit breakfast every day? Or what about a lunch sandwich or salad you’re particularly fond of, or even a late-night snack you just have to have before settling in for the evening? Well, good news: You’re part of an ever-growing consumer trend of food fixation. Part ADHD-leaning and…  Read more

Uncertainty and general unease may be steering consumer behavior these days, but that isn’t stopping the food and beverage industry from charging ahead with some exciting innovations and breakthrough concepts that are shaping the future of how brands connect with their customers. From new ingredients to changing consumer tastes to the overall impact of artificial…  Read more

This summer’s FIFA Club World Cup delivered a memorable spectacle—complete with underdog stories, unexpected endings, attention-grabbing off-field drama, and world-class on-field performances. It also gave America a much-needed dress rehearsal for next summer’s World Cup.  The recently concluded FIFA Club World Cup—which saw Chelsea prevail over a field of 32 teams—was pitched as an ideal…  Read more

In 1973, influential British rock outfit Faces used their single “Ooh La La” to melodically lament on the inconvenient connection between experience and enlightenment. “I wish that I knew what I know now—when I was younger.” Sage words by a band that, at one point, featured future members of the Rolling Stones (guitarist Ronnie Wood)…  Read more

Last month, our public relations team came together for the Rochester Public Relations Society of America (PRSA) Chapter’s annual PRism Awards ceremony to celebrate the region’s top PR campaigns. In a room full of incredibly talented communicators and fellow storytellers, we were proud to take home 13 PRism Awards for an array of client work…  Read more

As regular contributors, facilitators, and supporters within the food and beverage space, part of The Martin Group’s job is to stay on top of industry trends—and they’re always changing. One year, island flavors and international BBQ are all the rage. Retro tastes return to tables; plant-based fare is essential on every menu; and craft cocktails…  Read more

From an early career in publishing to an innovative role with an international athleticwear giant, Lorin Hamlin’s professional trajectory has been an unpredictable climb—but one that’s always embraced the possibilities of what’s next. She joined Under Armour in 2011 to manage the grand opening of the company’s state-of-the-art Innovation Lab; and acting as legal liaison…  Read more

According to a recent study by Talker Research, more than one in four Americans (27%) attest to being bored with their life. These numbers are unfortunate, especially at a time when so many people see a world of opportunity and adventure just waiting to be taken. And from literature to read, film to see, traveling…  Read more

Nonprofit organizations are the heartbeat of social progress, working tirelessly to serve the public good, champion meaningful causes, and create lasting impact across areas like education, healthcare, research, animal welfare, and more. At The Martin Group, our Public Affairs team is proud to partner with nonprofits that are advocating for the greater good, whether within…  Read more