In 1973, influential British rock outfit Faces used their single “Ooh La La” to melodically lament on the inconvenient connection between experience and enlightenment. “I wish that I knew what I know now—when I was younger.” Sage words by a band that, at one point, featured future members of the Rolling Stones (guitarist Ronnie Wood)…  Read more

Last month, our public relations team came together for the Rochester Public Relations Society of America (PRSA) Chapter’s annual PRism Awards ceremony to celebrate the region’s top PR campaigns. In a room full of incredibly talented communicators and fellow storytellers, we were proud to take home 13 PRism Awards for an array of client work…  Read more

As regular contributors, facilitators, and supporters within the food and beverage space, part of The Martin Group’s job is to stay on top of industry trends—and they’re always changing. One year, island flavors and international BBQ are all the rage. Retro tastes return to tables; plant-based fare is essential on every menu; and craft cocktails…  Read more

From an early career in publishing to an innovative role with an international athleticwear giant, Lorin Hamlin’s professional trajectory has been an unpredictable climb—but one that’s always embraced the possibilities of what’s next. She joined Under Armour in 2011 to manage the grand opening of the company’s state-of-the-art Innovation Lab; and acting as legal liaison…  Read more

According to a recent study by Talker Research, more than one in four Americans (27%) attest to being bored with their life. These numbers are unfortunate, especially at a time when so many people see a world of opportunity and adventure just waiting to be taken. And from literature to read, film to see, traveling…  Read more

Nonprofit organizations are the heartbeat of social progress, working tirelessly to serve the public good, champion meaningful causes, and create lasting impact across areas like education, healthcare, research, animal welfare, and more. At The Martin Group, our Public Affairs team is proud to partner with nonprofits that are advocating for the greater good, whether within…  Read more

Year after year, the Healthcare Advertising Awards—one of the largest and most well recognized advertising awards in the industry—continues to recognize the most creative and impactful health-related work across the ad industry. The 2025 awards were no different. This year’s 42nd edition received over 4,300 entries (its most ever) and out of the 13 nominations…  Read more

From an early start in customer service to an eventual career in marketing, Jamie Riley has shown how focus, fortitude, and follow-through can chart one’s professional trajectory.  Now Chief Operating Officer of USA Football—the national governing body of American football in the United States—she provides critical support to the organization’s CEO, Board of Directors, and…  Read more

While we look ahead to sunnier (and warmer) days, we also wanted to reflect on the last few months at The Martin Group. Spoiler alert: The record-breaking rain we’ve gotten across Upstate New York hasn’t been the only thing making waves. Our public relations and public affairs teams have been hard at work over the…  Read more