As marketers, we are voracious consumers of all manner of marketing. We are naturally curious observers of human behavior, pop culture, disruptive innovation, sociopolitical trends, and a whole lot more. Thinking about how goods, services, and ideas are packaged and sold keeps us up at night. That and binge-watching “Criminal Minds.” But I digress. Recruitment,…  Read more

As the New York state budget season has finally come to a close, we’re looking back on our work with the New York State Restaurant Association (NYSRA) on one of the budget’s most high-profile issues, passing alcohol to-go, and shedding some light on the strategies and tactics of the groundbreaking and successful campaign. Alcohol to-go…  Read more

This year, our very own Amanda Clark spent 10 days exploring everything that South by Southwest (SXSW) had to offer. As its first year back in full-swing, Amanda took in as much as she could, from healthcare marketing to professional development. When she returned, Amanda had a head full of new ideas and insights. She…  Read more

Over the past two-year period—which has been defined by separation and isolation—The Martin Group has developed a renewed appreciation for our need to pursue multifaceted connections with our clients and their work. It’s the foundation of both who we are as an agency, and as creative professionals. Forming palpable connections propels our passions and fills…  Read more

Spend five minutes on Zoom with Joe De Sena, founder and CEO of Spartan, the world’s leading endurance sports and extreme wellness brand, and you’ll come away with a dozen ways to improve yourself. He’s that type of magnetic leader. (And he walks the walk; Joe just returned from a humanitarian trip to Ukraine’s border, where…  Read more

It was a memorable night for all involved—including our very own Caroline Buchas, who celebrated her first American Advertising Awards as the President of AAF Buffalo. While the show creative asked the question “Whodunnit?,” there was zero doubt who brought home the most awards on the local advertising community’s biggest night. Walking away with 21…  Read more

It doesn’t matter if you take part in a pickup match, are a member of an amateur sports team or even made it to the big league—the rules of a game remain essentially the same, even as we revel in all the world-class competitors at the recently completed Olympic Games in Beijing.  However, there are…  Read more

The Fight For Consumer Privacy  The privacy of our personal data is becoming a growing concern year over year. With the combination of countless data leaks and news about how tech companies profiting on their data, consumers are more aware of the value of their data and concerned with who has access.  Within technology and ad companies…  Read more

The sports world has been in a constant state of change over the last two years, as COVID shut-downs, supply-chain disruptions, and rising political advocacy have forced massive evolution across the industry. And as with just about every line of business, the pandemic has fast-forwarded a host of digital evolutions that have dramatically impacted consumers,…  Read more