As the holidays approach, whispers of all the best family recipes have been sweeping the office, with staff competing for who has the best family recipes, what were most excited for, and of course – a bit of time off. While the The Martin Group’s office might quiet down in the coming weeks, our holiday…  Read more

Budgeting is an exceptionally strategic component of your marketing; doing it well can set you up for success in the year to come. Assessing what to prioritize in your budget can be challenging, since “doing all the things” is not a reality for many (if any) companies. How do you decide what’s the best use…  Read more

What Is Influencer Marketing? Influencer marketing is a central function of online/digital marketing. This form of social media marketing uses the reach of individuals to help promote products and reach new markets.  Many people are still unaware of influencer marketing and how it plays into larger campaigns. It can be useful for brands looking to…  Read more

As is the case with so many aspects of American life, 2021 has been a year of monumental change. From rising inflation to unprecedented labor shortages, from approval and distribution of the lifesaving COVID-19 vaccine to seismic shifts in our political landscape, we have been on a bumpy roller coaster ride. For those in higher…  Read more

Facebook has been in the media nonstop lately, and not necessarily for positive reasons.  The latest big news from the social media giant was last week’s announcement that the new name of their parent company would be Meta, a Greek word which founder Mark Zuckerberg says symbolizes “there is always more to build” and serves as a nod to a digital ecosystem…  Read more

October is “Mental Health Awareness Month,” and 18 months into the COVID-19 pandemic, it is more important than ever to discuss the growing epidemic of poor mental health in this country. The National Alliance on Mental Illness reports that nearly one in five Americans has some type of mental health condition. According to the U.S.…  Read more

Ahh.. fall. Most think of spiced desserts, pumpkin coffee, and crunching colorful leaves. That is, if you’re not a sports fan. But if you are? Fall equals football. And for marketers, fall means taking advantage of the built-in campaigns that the NFL offers, making it easy to position clients within the football space and quickly…  Read more

And the award goes to…us! Congratulations to the team for an incredible showing at the PRSA Buffalo Niagara Excalibur Awards. By night’s end, The Martin Group had stacked up 17 awards noting our efforts in public relations, including 4 gold, 5 silver, and 7 bronze. Oh, and don’t forget the Best in Show platinum award…  Read more

While the ongoing pandemic initially turned brick-and-mortar stores and small businesses into what resembled ghost towns, they have seemingly bounced back as quickly as they were closed. The auto industry, though car sales are increasing and those in the market are making purchases again, has not had the same luck as other smaller industries. With…  Read more