A creative and inclusive leader with experience in marketing, communication, partnerships and strategic planning, Liz DiLullo Brown became the first female senior executive at Little League International. She currently serves as the organization’s chief marketing officer and senior vice president of marketing and communications, is a mom of two and is a lifelong believer in…  Read more

A coming-of-age night for the ages. It was prom night at this year’s American Advertising Awards and The Martin Group brought home 26 total awards including seven gold, 19 silver, and one Judge’s Choice. Successful submissions included multiple national campaigns for PUMA and New Era Cap, global brand development and launch for World Aquatics, multiple…  Read more

Verna Volker is from the Navajo Nation. She started running in 2009 and noticed the lack of Native women in the running community – from advertisements to product ambassadors, to podium finishers. She created the social media account Native Women Running to support others like herself and amplify their stories. The account has become a…  Read more

The theme of 2023 International Women’s Day is “Embrace Equity”, which focuses on what it means to create access and opportunity for all. Equity is often paired with “equality”, but there is a crucial difference that this year’s IWD is trying to spotlight. The two most common tenets of equality are fairness and sameness, which…  Read more

In terms of state policy, not many New Yorkers want to know “how the sausage is made” – a term used to describe the wonky and often unsavory process behind passing legislation. But there is a small circle of journalists, lobbyists, advocates, and Albany enthusiasts who can’t get enough of it. The Martin Group’s Public…  Read more

Performance at regional showcase of marketing and communications excellence represents high-water mark for agency’s Albany office as it nears 5-year anniversary Albany, N.Y., February 10, 2023 – The Martin Group took home more than a half-dozen awards — the most of any organization — at the 2022 Capital Region MARCOM awards ceremony, highlighting work from…  Read more

Brands, styles, and faces may change year to year, but the Super Bowl annually showcases the smartest creative, hottest celebrities, and trendiest companies as part of one of the world’s most-watched events. Thirty-second Super Bowl LVII ads cost a reported $7 million, putting estimated ad revenue from this year’s game likely north of $700 million.  …  Read more

We love a good sports story, and the best ones go beyond the box score, teaching us a bit about ourselves, about community and about riding out the ebbs and flows of life. To celebrate National Girls & Women in Sports Day, we asked the women of The Martin Group – and the Girl Moms…  Read more

While the lingering effects of the COVID-19 pandemic and concerns with the economy continue to cast uncertainty in the marketplace, sports is the one industry that seems to have bounced back most quickly from the last two years.   Last year marked a successful return to stadiums and arenas across the country, as well as increased…  Read more