On September 25, The Martin Group won big during PRSA Buffalo Niagara’s 2025 Excalibur Awards, earning a total of 18 awards for work across public relations, public affairs, and social media. Each winning project represents impactful tactics and campaigns, as well as The Martin Group’s commitment to excellence in communications within multiple industries. “Our team…  Read more

Corporate sponsorships across professional sports are no longer relegated to a simple a billboard aside a scoreboard or an ad quietly situated on an outfield wall. It’s a multifaceted, multimedia partnership executed in many ways—and can bring in big dollars for teams and sponsors alike. In 2024, businesses spent nearly $8 billion on partnerships with…  Read more

By now, web visitors are familiar with the term “cookies,” a small text file created by websites you visit to save information about your browsing session and make your online experience easier But in the past year, we’ve observed an increase in usage of online “cookie banners”—a form of consent management solution which allows website…  Read more

This is the first installment of our new regular blog feature, “Well—how did I get here?” featuring first-person stories of our team members and their interesting journeys to The Martin Group. First up: Senior Public Relations Manager Casey Frantz. Take it away, Casey.  Over the past decade, my world revolved around fashion. From coordinating editorial…  Read more

By Amy Moritz Since a love of sports was first generated by competitive gymnastics and her hometown Kansas City pro teams, Megan Hughes Allison has carried her passion for games into big-time board rooms and high-profile brand campaigns. For more than 16 years, she occupied leadership positions with Genesco Sports Enterprises, a sports marketing and…  Read more

With new trends and innovations continuously changing the way the food and beverage industry operates, it’s essential for our team to adapt, absorb shifts, and cultivate strategies to best serve our expansive roster of industry clients. Over the last few years, one of our essential research and engagement stops has been Niagara University’s annual Food…  Read more

Do you find yourself eating the same oatmeal-and-fruit breakfast every day? Or what about a lunch sandwich or salad you’re particularly fond of, or even a late-night snack you just have to have before settling in for the evening? Well, good news: You’re part of an ever-growing consumer trend of food fixation. Part ADHD-leaning and…  Read more

Uncertainty and general unease may be steering consumer behavior these days, but that isn’t stopping the food and beverage industry from charging ahead with some exciting innovations and breakthrough concepts that are shaping the future of how brands connect with their customers. From new ingredients to changing consumer tastes to the overall impact of artificial…  Read more

This summer’s FIFA Club World Cup delivered a memorable spectacle—complete with underdog stories, unexpected endings, attention-grabbing off-field drama, and world-class on-field performances. It also gave America a much-needed dress rehearsal for next summer’s World Cup.  The recently concluded FIFA Club World Cup—which saw Chelsea prevail over a field of 32 teams—was pitched as an ideal…  Read more