In 1998, the World Kindness Movement—initiated by an international group of non-governmental organizations focused on spreading good will across the world—acknowledged the first World Kindness Day, now celebrated annually on November 13. Meant to call attention to all the ways we can spread care and love to those in need throughout our communities, the day…  Read more

The most impactful partnerships start with purpose. Not a campaign or a calendar, but a genuine opportunity to connect people and make a difference. That was our goal when bringing together two of our clients, Rosina Food Products and the Independent Health Foundation—both Western New York institutions with deep roots in the community—for a collaboration…  Read more

This is the second installment of our new regular blog feature, “Well—how did I get here?” featuring first-person stories of our team members and their interesting journeys to The Martin Group. Next up: Public Relations Manager Madeline Rickett. Take it away, Madeline.  Since graduating from Canisius University in December of 2019, absolutely nothing has gone…  Read more

Every year, consumers across New York State purchase an average of 36.6 million gallons of paint, and about 10 percent of that product—or 3.6 million gallons—goes unused.   To remedy this waste, PaintCare—a national nonprofit created by the American Coatings Association (ACA) to help manage leftover paint in states that have enacted paint stewardship laws—provides ways for residents and businesses to recycle leftover household paint, stain, and varnish conveniently and sustainably.…  Read more

On September 25, The Martin Group won big during PRSA Buffalo Niagara’s 2025 Excalibur Awards, earning a total of 18 awards for work across public relations, public affairs, and social media. Each winning project represents impactful tactics and campaigns, as well as The Martin Group’s commitment to excellence in communications within multiple industries. “Our team…  Read more

Corporate sponsorships across professional sports are no longer relegated to a simple a billboard aside a scoreboard or an ad quietly situated on an outfield wall. It’s a multifaceted, multimedia partnership executed in many ways—and can bring in big dollars for teams and sponsors alike. In 2024, businesses spent nearly $8 billion on partnerships with…  Read more

By now, web visitors are familiar with the term “cookies,” a small text file created by websites you visit to save information about your browsing session and make your online experience easier But in the past year, we’ve observed an increase in usage of online “cookie banners”—a form of consent management solution which allows website…  Read more

This is the first installment of our new regular blog feature, “Well—how did I get here?” featuring first-person stories of our team members and their interesting journeys to The Martin Group. First up: Senior Public Relations Manager Casey Frantz. Take it away, Casey.  Over the past decade, my world revolved around fashion. From coordinating editorial…  Read more

By Amy Moritz Since a love of sports was first generated by competitive gymnastics and her hometown Kansas City pro teams, Megan Hughes Allison has carried her passion for games into big-time board rooms and high-profile brand campaigns. For more than 16 years, she occupied leadership positions with Genesco Sports Enterprises, a sports marketing and…  Read more