Wearing dad flannel and Doc Martens. Making wild “Harlem Shake” videos to post on YouTube. Planking in public places, just because. These were once all popular trends—and for the most part, no one saw them coming. But for the annual trends anticipated in the agency space, there’s typically more precedent to help predict which advertising…  Read more

If there’s one thing our PR team knows how to do well, it’s how to cut through the chaos. And this time of year, there’s a lot of it. As we flip our calendars to a new edition, it feels like our clients have been busier than ever—and for good reason. From environmental impact campaigns…  Read more

This month, an estimated tens of millions of U.S. adults will take their favorite beers and bourbons, give each a wistful look—then stash them outside an arm’s length until the start of February. It’s time for another Dry January, championed by enthusiastic Millennials and Gen Z’ers and intended to get all interested off on a…  Read more

After another amazing year of hard work and collaboration, The Martin Group earned nine awards—from a total of 13 finalists—at the 2025 Capital Region MARCOM Awards. The MARCOM Awards honor the best in marketing and communications, while recognizing the hard work, creativity, and strategy behind each project. Co-organized by local chapters of the American Marketing…  Read more

Congratulations on five years with The Martin Group. What has been your favorite part about working here?  Kelly Lucyszyn: It sounds trite, but the people — both colleagues and the client. Everyone is collaborative, trusting, and happy to be here, even on the craziest days. The agency champions work-life balance and celebrates everyone’s unique skills. And while…  Read more

Congratulations on five years with The Martin Group. What has been your favorite part about working here?  Chris Colton: The thing about me: I had my dream job at the world’s most iconic sports radio station, WFAN in New York City. When I decided to move upstate, and eventually left that role, I thought I’d…  Read more

This year, COO Lisa Bellacicco celebrates her 20th year with The Martin Group. In honor of the anniversary, we asked Lisa about her career, how it’s changed, and what excites her about the future. Congratulations on 20 years with The Martin Group. What has been your favorite part about working here? Lisa Bellacicco: Can you…  Read more

In 1998, the World Kindness Movement—initiated by an international group of non-governmental organizations focused on spreading good will across the world—acknowledged the first World Kindness Day, now celebrated annually on November 13. Meant to call attention to all the ways we can spread care and love to those in need throughout our communities, the day…  Read more

The most impactful partnerships start with purpose. Not a campaign or a calendar, but a genuine opportunity to connect people and make a difference. That was our goal when bringing together two of our clients, Rosina Food Products and the Independent Health Foundation—both Western New York institutions with deep roots in the community—for a collaboration…  Read more