This is the second installment of our new regular blog feature, “Well—how did I get here?” featuring first-person stories of our team members and their interesting journeys to The Martin Group. Next up: Director of Public Relations Chris Colton. Take it away, Chris.  In the 1990s, I was what you might generously call an underachiever.…  Read more

We’re all chronically online. The noise is constant – breaking news, alerts, emails, endless scrolling. Think about it: how many tabs do you have open right now, both literally and figuratively? That same sense of overload exists in Albany amid the 2026 Legislative Session. This is the moment when ideas are introduced, priorities are tested,…  Read more

Over the past two months, magazines, websites, and agency blogs (see: this one) have been littered with trends set to take shape—and mold our many professional decisions—throughout 2026. But sometimes, the clearest directive isn’t a suggestion of what to do—it’s an informed recommendation of what not to do. This month, we asked some of The…  Read more

Wearing dad flannel and Doc Martens. Making wild “Harlem Shake” videos to post on YouTube. Planking in public places, just because. These were once all popular trends—and for the most part, no one saw them coming. But for the annual trends anticipated in the agency space, there’s typically more precedent to help predict which advertising…  Read more

If there’s one thing our PR team knows how to do well, it’s how to cut through the chaos. And this time of year, there’s a lot of it. As we flip our calendars to a new edition, it feels like our clients have been busier than ever—and for good reason. From environmental impact campaigns…  Read more

This month, an estimated tens of millions of U.S. adults will take their favorite beers and bourbons, give each a wistful look—then stash them outside an arm’s length until the start of February. It’s time for another Dry January, championed by enthusiastic Millennials and Gen Z’ers and intended to get all interested off on a…  Read more

After another amazing year of hard work and collaboration, The Martin Group earned nine awards—from a total of 13 finalists—at the 2025 Capital Region MARCOM Awards. The MARCOM Awards honor the best in marketing and communications, while recognizing the hard work, creativity, and strategy behind each project. Co-organized by local chapters of the American Marketing…  Read more

Congratulations on five years with The Martin Group. What has been your favorite part about working here?  Kelly Lucyszyn: It sounds trite, but the people — both colleagues and the client. Everyone is collaborative, trusting, and happy to be here, even on the craziest days. The agency champions work-life balance and celebrates everyone’s unique skills. And while…  Read more

Congratulations on five years with The Martin Group. What has been your favorite part about working here?  Chris Colton: The thing about me: I had my dream job at the world’s most iconic sports radio station, WFAN in New York City. When I decided to move upstate, and eventually left that role, I thought I’d…  Read more