At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Mary Bonomo, an assistant art director on our Creative Team.   Where were you working before Martin Group and in what role? An associate art director at Partners…  Read more

What do you think are the most important ingredients for a successful website? Based on our previous interviews with project stakeholders, most people focus on the design, the messaging, the content and the functionality. I wouldn’t disagree with any of these answers, but one important factor missing from that list: your website’s speed. Modern website…  Read more

The Martin Group earned 24 awards at the American Advertising Awards this past Friday, February 23rd, truly making it the #GreatastADDYsEver! The advertising industry’s largest competition hosted by the American Advertising Federation (AAF) took place at Kleinhans Music Hall. This competition receives over 40,000 submissions every year nationwide. The goal of the ADDYs is to…  Read more

What a game. Great job Eagles! Now for the ads. Our team broke down their most (and least) favorites that aired during last night’s game. What were your most and least favorite ads?   The commercial that stuck with me the most was Budweiser’s “Stand by Me”.  With all the natural disasters this past year,…  Read more

So you want to make a video. Now what?  Read more

You’ve probably heard the news that influencer marketing is on the rise.  Read more

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Matt Lahue, a copywriter on our Creative Team. With copywriting in his DNA (both his father and brother are copywriters). and a love for exploring ideas in his…  Read more

Typing “Facebook news feed changes” into Google less than two weeks after the news dropped yields 36 million results, including a story from Adweek calling it a “nuclear bomb.” This is clearly a hotly debated topic on a subject that is full of uncertainty at this point. What we do know is that Facebook has…  Read more

Our client YMCA Buffalo Niagara has so many things going for it, not the least of which is longevity. Locally founded in 1852, this community based organization provides programs designed to build a healthy spirit, mind, and body for all. It’s signature event is a time honored tradition in Buffalo that has become part of…  Read more