The Martin Group grabs 29 awards at the 2026 Buffalo ADDYs – The Martin Group
At the 2026 Buffalo American Advertising Awards (ADDYs), The Martin Group brought home an impressive 29 awards across a diverse roster of clients, including Sodexo Live!, Kaleida Health, New Era Cap, Double H Ranch, and work for The Martin Group itself. The team behind Sodexo Live! had a standout night, earning a large share of the honors—including four Gold ADDYs and a Best of Show finalist nod for the Las Vegas A’s lookbook.
Hosted locally by the American Advertising Federation, the ADDYs represent the advertising industry’s largest and most competitive awards program. Each year, more than 25,000 entries are submitted through local chapters across the country, all competing in a rigorous three-tier process that advances from the local level to district and, ultimately, the national stage.
Our team brought home four Gold ADDYs awards, which are reserved for the highest level of creative excellence. This is work that pushes boundaries, demonstrates outstanding craft, and delivers truly innovative ideas. Winning at the local level is just the beginning, with top entries advancing to district and national competitions.
For our team, these wins are more than trophies on a shelf. They’re a celebration of the creativity, collaboration, and strategic thinking that goes into every project—and a reflection of the incredible clients who trust us to bring their brands to life.
Here are the specifics of this year’s awards:
Double H Ranch
The Martin Group team earned a Silver ADDY in the Social Media Campaign category for its “Seriously Unstoppable” campaign on behalf of Double H Ranch. The campaign stood out for its impactful storytelling and engaging digital presence, highlighting the spirit and resilience at the heart of the Double H Ranch community.
Kaleida Health
The Health Lives Here 2025 Campaign and Buffalo Bills Sponsorship Campaign for Kaleida Health earned our team ten Silver ADDY Awards. The campaigns were recognized for outstanding work across television advertising, integrated advertising, and film and video cinematography.
New Era Cap
Who could forget the incredible illustration Josh Allen created for the Buffalo Bills? The team at New Era certainly didn’t—naming Allen the Director of Billustration and building a campaign around the moment. The creative concept struck a chord, earning six Silver ADDY Awards across television advertising, online film and video, and branded content and entertainment.
Sodexo Live!
The Martin Group’s work for Sodexo Live! earned top recognition this year, taking home four Gold ADDY Awards for the Las Vegas A’s Look Book in the Collateral Material and Visual Art Direction categories. The team also secured four Silver ADDYs in Visual Art Direction and Sales Promotion for the Vanderbilt University RFP, Nashville Music City Center RFP, and Pasadena Convention Center RFP. In total, the Sodexo Live! work brought in eight awards—and the Las Vegas A’s Look Book was also named a Best of Show finalist.
The Martin Group
Our mission is to amplify the voices of our clients—but every now and then, we don’t mind celebrating our own work, too. The ADDY Awards gave us the perfect excuse. This year, our team earned two Silver ADDYs: one for Collateral – Brand Elements for TMG social media and another for Online/Interactive Self-Promotion for our TMG holiday card. We’re proud of the creativity and energy our team brings to promoting our own agency with the same passion we bring to our clients every day.
To learn more about the Buffalo American Advertising Awards, click here. To learn more about The Martin Group’s world-class work, click here.
