The Martin Group (TMG) received four 2016 CardioVascular Advertising Awards (CVA Awards) for their work with the Gates Vascular Institute, part of Buffalo General Medical Center – including two gold and two silver awards for the “Hearts in the Right Place” campaign.
The CVA Awards is the nation’s leading competition recognizing the most talented healthcare marketing professionals for outstanding excellence in all marketing, advertising and promotions specific to cardiac and vascular service lines.
“Working with best-in-class organizations like the Gates Vascular Institute is a privilege our team doesn’t take lightly,” said Tod Martin, CEO and Founder of The Martin Group. “We are proud to have a national spotlight shone on not only our agency, but the tremendous work done every day at the Gates Vascular Institute.”
Designed to underscore Gates Vascular Institute’s promise to be the best choice for cardiac care in Western New York and beyond, TMG’s “Hearts in the Right Place” campaign announced that Gates Vascular Institute was ranked “Top 2% in the nation” for cardiac surgery by the Society of Thoracic Surgeons. Signifying GVI’s promise to patients and employees alike to be the best choice for cardiac care, the campaign’s theme came to life in emotional executions that emphasize Kaleida Health’s caring spirit.
TMG’s “Heart in the Right Place” campaign beat out the competition to receive two gold awards for television spot and outdoor series, and two silver awards for overall campaign and print advertisement.
The CVA Awards are judged and presented by Marketing Healthcare Today, the industry publication for healthcare marketing professionals across the United States.