No matter how much the Bills make us want to shout about their uncertain future, we can still get excited about the Club Seats at Ralph Wilson Stadium. When it came time to refresh the creative for the sales campaign to sell the Club Level amenities, we knew we could tackle it. Combining a focus on the seats’ radiant heating and exclusive perks with dynamic graphics, we knew we’d catch the attention of discerning Bills fans. Covering Rochester, Business First and billboards, our campaign was in all the right places. Hopefully, the Bills will be, too, for the days ahead and beyond.