Recently, New Era Cap charged TMG with shining some attention on their new NFL On-Field Reflective Collection. Featuring a reflective technology, the NFL team logos on the caps stand out with a camera flash (or under stadium lights). To help showcase how the unique technology “pops,” TMG crafted animated GIF and Flash files for New Era’s website and nfl.com. To encourage social media interaction, all materials are tagged #SpeakWithYourCap, allowing fans to share their enthusiasm for the product and their team. TMG also developed ads, some featuring premier NFL athletes, in-store collateral, and a style guide for internal use at New Era.