Trick-or-Trend?
Hallow’s Eve is a time for the year’s most talked about PR blunders and pop culture stories to materialize in the form of costume. Gone are the days of tossing a sheet over your head and calling yourself a ghost. You must walk a fine line in your costume choice: Ironic, but not too ironic.… Read more
Totes McGoats: Brilliant Public Relations or Accidental Genius?
(Photo Courtesy of WGRZ) Our Martin Davison PR team weighs in on the Totes McGoats phenomenon, analyzing the PR impact and potential of this creepy mascot from Niagara Falls. Brilliant strategic PR move or accidental genius? Tell us what you think. Oliver Hays (Senior PR Manager): So this Totes McGoats character is breaking the internet;… Read more
The Business First Roundtable Features Tod Martin
The recent resurgence of Buffalo continues to amaze, from the transformation of downtown to the thriving startup community to the growth of our medical campuses and international companies like New Era Cap, Delaware North and Rich’s Products. We’re honored to be a part of this evolution, and we were thrilled to have our Principal/Chief Creative… Read more
How To Write A Press Release
In this era of content, the press release is an optimal tool to promote news about your organization. Press releases keep you top of mind for members of the media, and give you a steady, current stream of new information on your own website and social media platforms. Did you hire a new employee? Sponsor… Read more
Newsworthy Crises Continued Their Upward Trend Last Year; Is Your Company or Organization Prepared to Handle One?
The Institute for Crisis Management (ICM) recently released its annual report for 2014 and if you think crises facing businesses and other organizations are on the decline you better think again. The annual report, a compilation of news, trends and the identification of industries most prone to a crisis, identified more than 223,000 crisis news stories… Read more
How Did The Buffalo Bills Break Their Season Ticket Record? A Focus on Community Relations
With this week’s announcement by Bills President Russ Brandon that the Bills have set an all-time record for season ticket holders with 57,500 (and counting), it’s obvious that Western New York is bleeding blue and red as much as any time since the Super Bowl years. Considering the fact that the team hasn’t made the playoffs… Read more
Renaissance Has Been Good to Buffalo But Traditional Businesses Still Thrive.
I moved back to Buffalo nearly seven years ago, so I’ll gladly take credit for the renaissance that is going on in Western New York. The Buffalo/Niagara Medical Campus, Canalside, HarborCenter and the seemingly constant renovation of historic gems have this area booming for the first time in most of our lifetimes. The greatest thing about… Read more
Honoring Excellence in Public Relations in Western New York.
By Dick Shaner, Jr. The annual Public Relations Society of America (PRSA) Excalibur Awards have been a rite of spring for Western New York PR practitioners for more than a quarter of a century. Conducted by the PRSA Buffalo Niagara Chapter and taking their name from the legendary sword of King Arthur, the awards honor… Read more
How To Build a Community on Instagram.
By Kevin Heffernan Brand Coordinator Aside from my work at TMG, I recently started a very small business that is navigating its way through various social media platforms while we seek to grow our brand. Through various trials with Facebook and Twitter, we found our strength on Instagram because of its emphasis on public interaction… Read more