If there’s one thing our PR team knows how to do well, it’s how to cut through the chaos. And this time of year, there’s a lot of it. As we flip our calendars to a new edition, it feels like our clients have been busier than ever—and for good reason. From environmental impact campaigns…  Read more

Every year, consumers across New York State purchase an average of 36.6 million gallons of paint, and about 10 percent of that product—or 3.6 million gallons—goes unused.   To remedy this waste, PaintCare—a national nonprofit created by the American Coatings Association (ACA) to help manage leftover paint in states that have enacted paint stewardship laws—provides ways for residents and businesses to recycle leftover household paint, stain, and varnish conveniently and sustainably.…  Read more

With new trends and innovations continuously changing the way the food and beverage industry operates, it’s essential for our team to adapt, absorb shifts, and cultivate strategies to best serve our expansive roster of industry clients. Over the last few years, one of our essential research and engagement stops has been Niagara University’s annual Food…  Read more

As communication pros everywhere emerge from the end-of-December hibernation, we’re here to offer some light reading. (Bonus: No need to dig through your entire inbox.) The fourth quarter is always packed. Between Friendsgivings, holiday parties, cookie baking, and White Elephant exchanges, our public relations and public affairs colleagues were supporting our headline-making clients right up…  Read more

It all started in 1920 with the creation of New Era Cap Co., a family-owned business that hand-crafted headwear right here in Buffalo, New York. Led by Ehrhardt Koch, New Era began producing thousands of caps each year. In the 1930s, Erhardt’s son, Harold joined the family business. Noticing the change in style and the…  Read more

It’s spooky season and our public relations and public affairs teams have been dialing it up this month. We’ve worked alongside our clients and colleagues to create some boo-tiful media moments, all while planning our perfect Barbie-themed costumes and saving our least favorite candy for the trick-or-treaters. Whether it’s five press conferences in one day,…  Read more

1993 featured a series of firsts in the world of Major League Baseball. The Colorado Rockies and Florida Marlins (now Miami Marlins) played their first pro games. Chicago Cubs reliever Randy Myers became the first left-handed pitcher to save 53 games in a season. And Cleveland infielder Carlos Baerga became the first player to hit…  Read more

As the summer comes to an official close, our public relations and public affairs teams continue to make waves working alongside our clients to secure headlines for the meaningful work they’re doing in our communities. We’ve made new connections, sought out unique opportunities, and landed big wins. From our very own office move to new…  Read more

Whether it’s an article in a local paper or an interview on national television, we love seeing our clients’ making headlines. For our agency’s public relations and public affairs teams, part of their job involves making connections and creating opportunities that deliver value for our clients and our communities. Often, our team works collaboratively with…  Read more