TMG A-OK with N-USA. – The Martin Group

Obviously, we were pleased to learn recently that one of our newest clients, Niagara Tourism and Convention Corporation — known as Niagara USA — has seen a 100 percent increase in visitors compared to the first half of last summer. However, it was even more gratifying to see a quote from the Niagara USA CEO in a Buffalo Business First article about the progress that attributed the spike to the “targeted promotional campaigns undertaken by his agency,” a.k.a., TMG. Working through a labor-intensive transition, we developed two different campaigns – one regional and one co-op – which utilized both television and radio advertising for targeted messaging. Our summer regional campaign, “Family,” highlighted enlightening and educational pursuits available, while the fall campaign, “Romance,” noted the more intimate advantages that couples could seize during the off-season. The co-op campaign showcased ten different regional businesses in spots that noted the diverse opportunities for visitors.