TLC for EJ at ECMC. – The Martin Group

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Two TMG clients came together as the popular Buffalo Bills quarterback, EJ Manuel, was featured in a recent 30-second television spot for the Erie County Medical Center (ECMC). After suffering an injury last year, Manuel was treated at ECMC, which is the “official health care provider” for the Buffalo Bills. TMG saw this as an opportunity to showcase New York State’s leading trauma center in a dynamic fashion. In the spot, Manuel raves about his treatment, calling ECMC “clean, comfortable and caring.” The enthusiasm Manuel exhibits over his experience personifies ECMC’s tagline: “The difference between healthcare and true care.”