Show and Teller. – The Martin Group

After Evans Bank’s Lancaster branch suffered a ravaging fire, the local financial institution decided to rebuild better than ever. Part of its improvement was the introduction of an innovative new banking experience – an Interactive Teller Machine (ITM) – to enhance customer service. To help educate Evans’ clients on the ITM and raise awareness, TMG produced a 90-second video that highlighted the ITM’s benefits (easy to use, convenient, capable of handling basic banking tasks – cashing checks, making deposits and withdrawals, processing loan payments, transferring funds between accounts, providing account balances and more – with a live person on hand to help and answer questions). We also developed in-branch collateral to showcase the new ITM feature.