We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. What was the top advice from our guests in 2023? Whether you’re starting out in your career, moving into management, or a veteran of the sports game, we can…  Read more

We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. One common thread among our guests in 2023—the importance of representation for girls and women in sports. Here are some of our key takeaways: We need more media representation.…  Read more

It’s spooky season and our public relations and public affairs teams have been dialing it up this month. We’ve worked alongside our clients and colleagues to create some boo-tiful media moments, all while planning our perfect Barbie-themed costumes and saving our least favorite candy for the trick-or-treaters. Whether it’s five press conferences in one day,…  Read more

Deal expands The Martin Group’s presence in Capital Region, while adding to agency’s branding and digital marketing capabilities. Lauren Payne joins The Martin Group as senior advisor; Spiral Design Studio team members also make transition to new agency. ALBANY / NYC / ROCHESTER / BUFFALO (N.Y.) – The Martin Group, an award-winning integrated marketing communications…  Read more

A coming-of-age night for the ages. It was prom night at this year’s American Advertising Awards and The Martin Group brought home 26 total awards including seven gold, 19 silver, and one Judge’s Choice. Successful submissions included multiple national campaigns for PUMA and New Era Cap, global brand development and launch for World Aquatics, multiple…  Read more

While the lingering effects of the COVID-19 pandemic and concerns with the economy continue to cast uncertainty in the marketplace, sports is the one industry that seems to have bounced back most quickly from the last two years.   Last year marked a successful return to stadiums and arenas across the country, as well as increased…  Read more

The Martin Group continues to provide a wide range of services to longstanding client New Era Cap. From concept development to global tactical execution, we’re proud to support them wherever—and however—they need us. Most recently, they came to us with an idea for a long-form video documenting a superfan shopping spree with Buffalo Bills quarterback…  Read more

With a knack for seeing the bigger picture and a deep project management toolbox at her disposal, Jenna serves an essential role on our Creative Operations team. As project manager on our New Era Cap account, Jenna coordinates a vast spectrum of projects across numerous leagues, teams, and campaigns, managing our creative team to ensure…  Read more

It was a memorable night for all involved—including our very own Caroline Buchas, who celebrated her first American Advertising Awards as the President of AAF Buffalo. While the show creative asked the question “Whodunnit?,” there was zero doubt who brought home the most awards on the local advertising community’s biggest night. Walking away with 21…  Read more