If there’s one thing our PR team knows how to do well, it’s how to cut through the chaos. And this time of year, there’s a lot of it. As we flip our calendars to a new edition, it feels like our clients have been busier than ever—and for good reason. From environmental impact campaigns…  Read more

A production expert with an eye for detail, Natalie Opp’s inspiration to work in marketing came from her parents and their design careers. Before joining our team, she spent time as a production graphic designer for New Era Cap where she worked on large campaigns for major sports leagues, including the NFL, NBA, and MLB.…  Read more

This summer’s FIFA Club World Cup delivered a memorable spectacle—complete with underdog stories, unexpected endings, attention-grabbing off-field drama, and world-class on-field performances. It also gave America a much-needed dress rehearsal for next summer’s World Cup.  The recently concluded FIFA Club World Cup—which saw Chelsea prevail over a field of 32 teams—was pitched as an ideal…  Read more

Last month, our public relations team came together for the Rochester Public Relations Society of America (PRSA) Chapter’s annual PRism Awards ceremony to celebrate the region’s top PR campaigns. In a room full of incredibly talented communicators and fellow storytellers, we were proud to take home 13 PRism Awards for an array of client work…  Read more

While we look ahead to sunnier (and warmer) days, we also wanted to reflect on the last few months at The Martin Group. Spoiler alert: The record-breaking rain we’ve gotten across Upstate New York hasn’t been the only thing making waves. Our public relations and public affairs teams have been hard at work over the…  Read more

Earlier this year, The Martin Group took home gold—and plenty more—at the 2025 Buffalo American Advertising Awards (ADDYs), winning a total of 53 awards, including 14 Golds and a Judge’s Choice Award for She’s Got Next! The ADDY awards is the largest competition within the advertising industry, bringing in more than 25,000 entries annually from…  Read more

With more than a decade spent working for brands Coach, Theory, and Schutz across Chicago and New York City, Casey joins The Martin Group with a fashionable resume—and impressive experience at each career stop. Now working with our PR team in the realm of media relations and community engagement, the Loyola University Chicago grad brings…  Read more

As communication pros everywhere emerge from the end-of-December hibernation, we’re here to offer some light reading. (Bonus: No need to dig through your entire inbox.) The fourth quarter is always packed. Between Friendsgivings, holiday parties, cookie baking, and White Elephant exchanges, our public relations and public affairs colleagues were supporting our headline-making clients right up…  Read more

On September 26, The Martin Group received 16 awards at the 2024 PRSA Buffalo Niagara Excalibur Awards ceremony, earning industry recognition for the outstanding work of the agency’s public relations, public affairs, and content teams. The winning projects represent The Martin Group’s continued commitment to excellence across Western New York and beyond. The annual Excalibur…  Read more