Research & Strategy – The Martin Group
Research
& Strategy
Success takes three things: understanding who you are, who you’re speaking to, and how to talk to them. We take this foundation, built through research, and use it to drive everything we do in marketing and communications.
Research that puts insights in action
By integrating expertise from across our team—brand strategists, digital experts, media planners, and PR professionals—we transform qualitative, quantitative, and comparative research into strategic advantage to get the job done.
In-Depth Interviews
Audience Research
Focus Groups
Online Surveys
Communications Audits
The path to brand power
Our engaging and collaborative process combines qualitative and quantitative data to create core brand positioning and key messaging—the foundational elements that form your brand story backbone.
01
Brand
Platform
Establishing Mission, Vision, Values, and your Brand Promise.
02
Strategic
Brand Brief
Comprehensive roadmap that articulates the key aspects of the brand.
03
Competitive
Mapping
Visualizing your brand’s position in the market.
04
Persona
Development
Defining target customers through data-driven insights.
05
Campaign
Strategy &
Planning
How your brand, campaign, or product comes to life across relevant platforms.
06
Business
Consulting
Supporting your goals with strategic insights and advisement.
B2B and B2C experience at every touchpoint
Extensive international research led to the rebrand and repositioning of Switzerland-based FINA (Fédération Internationale de Natation) into World Aquatics.
Joining two distinct organizations with a mission to eradicate hunger, we led collaborative discovery and strategy sessions to align their teams, brand, and marketing goals. From identity to messaging and voice, we created a new, unified brand built on compassion and optimism.
Using research to assess their brand awareness and market growth opportunities, we helped Five Star Bank elevate their brand to better reflect its modern, community-focused identity, retain its loyal customers, and attract younger, tech-savvy audiences.
Work with us
If you’d like to know how The Martin Group can help your business, we’re happy to talk.
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