Website Design & Development – The Martin Group
Website
Design &
Development
Your website is more than a first impression. It’s your “hello,” your elevator pitch, your always-open storefront—and you’ve got to be on point, time and time again. We help you do it with responsive, on-brand, performance-driven sites that impress from the first click onward.
Whether you’re launching a new site from scratch or refreshing an existing one, we bring together strategy, design, and development. We stick to your timelines, meet your goals, and work side by side with your team and any other partners to get it done well.
Process powers partnership
Working together means working efficiently. From kickoff to launch, our team checks every box en route to your completed website—ensuring you’re ready to manage it once we’re done. It’s all part of a streamlined process:
01
Discovery
&
Research
Collaborative approach to establishing a go-forward strategy and defining KPIs.
02
Content
Strategy
Defining your website’s architecture, content hierarchy, and desired user flow.
03
Creative
Execution
Integrating your brand into the ideal user experience and content strategy.
04
Website
Development
Programming your responsive, secure, and ADA compliant website.
05
Launch &
Training
Quality assurance testing, launching your website, and training your team for ongoing management.
Built to win the web
Your website needs to work for you. Relying on best practices, our team develops custom tools—like interactive maps, product finders, or employee directories—to ensure your site is easy to use, performance optimized, and engineered for both your needs and as a valuable resource for your audience.
Core features include:
Easily Editable in CMS
Mobile-Friendly Design
ADA Compliant
Enhanced Security Features
SEO & Performance-Optimized
Deep platform integration
Erie County Medical Center (ECMC) aimed to improve and modernize its online patient experience as part of a comprehensive redesign. Through this process, we worked with ECMC to evaluate and revamp its 1,500 pages of content to streamline the user journey. We implemented a comprehensive redesign, focused on improving mobile performance and shortening the critical path for patients to find the content they need.
Work with us
If you’d like to know how The Martin Group can help your business, we’re happy to talk.
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