The food and beverage industry is essential, innovative, and exciting, but not everyone realizes the depth and diversity of job opportunities in this cutting-edge, growing industry. In WNY, we are surrounded by leaders in the field such as Rich Products, Wegmans, Tops Markets, Perry’s Ice Cream, Coca-Cola, and more. Many people are aware of these…  Read more

Though 2021 has proven to be a year of obstacles, it has also wrapped as another year of learning, experiencing, and deeply understanding our craft. As this past year winds down, we looked at what evolved or emerged throughout our entire industry. From account service and paid media to content creation and digital marketing, our…  Read more

According to a 2019 estimate by market research store Research and Markets, the online education market will reach $350 billion (US) by 2025, due to the introduction of flexible learning technologies within corporate and education sectors around the world. This is a tremendous projection—but it was made before a crippling pandemic forced an enhancement of…  Read more

On February 9, 2021, The Martin Group announced the exciting acquisition of Gramercy Communications, a prominent Albany-based public affairs firm. The deal greatly expands our growing presence in the Capital Region, and also brings aboard a talented group of associates and an impressive roster of clients. Here’s a quick introduction to our new public affairs…  Read more

Sometimes, it takes a village… or a team. To tackle the ever-changing digital landscape and its trends moving into the new year, we assembled The Martin Group’s social and digital experts to share their insights. Hear from our team on elevating your paid media, digital marketing, social media content, and influencer marketing for 2021.  Social…  Read more

Every business would love to have an unlimited budget to find new customers and increase sales. From strategy, media buying, public relations, and creative, there are endless opportunities to increase your brand’s visibility and awareness. Realistically, most small to midsize businesses do not have the luxury of endless funds to market to everyone. That being…  Read more

Your higher education institution’s marketing strategy is ahead of the game if you and your staff have realized that the stereotypical perception of college students—that the majority are 18- to 21-year-olds full-time students in it for the joy of learning—is dead wrong. Research shows that most students at your institution are already working, a little…  Read more

BUFFALO, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency, announced today that Hearst Newspapers has finalized a strategic equity investment in the firm. While terms were not disclosed, confirmation of the transaction was made official by Jeff Johnson, president of Hearst Newspapers, and Times Union president and publisher George R. Hearst III. Founded…  Read more

BUFFALO, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency, announced today that Hearst Newspapers has finalized a strategic equity investment in the firm. While terms were not disclosed, confirmation of the transaction was made official by Jeff Johnson, president of Hearst Newspapers, and Times Union president and publisher George R. Hearst III.…  Read more