Making a Scene – The Martin Group

For the past two years, TMG has partnered with Niagara Falls Memorial Medical Center Foundation (Memorial) to create their invitation and collateral pieces for its annual black tie gala, The Premier. The theme of the gala this year is “A Midwinter’s Night Scene,” a play off of Shakespeare’s “A Midsummer’s Night Dream.”

Featuring a creative execution and materials that highlight the brighter side of winter, the theme aims to delight audiences with a bit of sparkle and wonder just as the end-of-January doldrums appear. From event posters to every piece of the invitation package, materials promise guests a night of enchantment that fits perfectly with the chill in the air. The snowflake was created specifically for the gala, and includes Memorial’s logo, as well as other elements from the event, such as martini glasses, dining utensils and musical instruments.

This year, Memorial will honor the Golisano Foundation, which is one of the largest private foundations in the United States and is devoted exclusively to supporting programs for people with intellectual disabilities.

The Premier will be taking place on January 16, 2016 at Seneca Niagara Resorts & Casino.