Establishing a basis for financial success. – The Martin Group

TMG had the opportunity to develop a new brand for MassMutual Buffalo’s “The Establishment,” a facility in the Tony Walker Center, offering financial education courses designed for – and taught by – millennials. The first of its kind in Western New York, The Establishment offers courses including Making Sense of Student Loans, Credit Scores and Wine & Investing 101. TMG developed a concept, logo and tagline geared towards young professionals, launched a new website and aided in the planning of the venue’s grand opening event. View The Establishment website.