Change for the better. – The Martin Group

Once again, The Martin Group is producing the annual report for Catholic Charities of Buffalo (CCB). For the 2014 report, the overriding theme was “change,” as illustrated by the remarkable transformation of lives facilitated through the organization’s intervention. Utilizing CCB’s four main brand colors as a unifying design element, four client success stories were told, charting their paths through different Catholic Charities programs. The bold yet simple design gave a more sophisticated tone to the report, which also featured messages from executive staff, financial reports, lists of donors, organizations funded by CCB, as well as a review of the previous year’s fundraising Appeal. For added visual interest, we also used a special finishing technique to add a gloss varnish to some pages. The colorful booklet dramatically showcases how Catholic Charities makes a significant impact across the eight counties of WNY.