She's Got Next: Jesse Ladoue McMullen, New Era Cap
Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what… Read more
New Era Cap – Fit for Glory
Crafting the right fit at the intersection of sports and culture. In an effort to bring all of New Era Cap’s sports affiliations under one narrative umbrella, New Era Cap asked The Martin Group to concept, produce and execute tactics for their upcoming “Fit For Glory” campaign. Marketing across all NFL, MLB and NBA on-field/court… Read more
New Era Cap
When New Era Cap Company – the largest sports-licensed headwear company in the world and the official on-field cap of Major League Baseball – needed high-impact campaigns to promote its legendary, authentic MLB caps, they turned to The Martin Group. After creating the identity for New Era’s revolutionary new performance cap technology and designing all… Read more
An All-Star campaign for New Era Cap.
As the Official On-Field Cap of Major League Baseball and the MLB All-Star Game, New Era Cap turned to TMG to lead the creative for the latter event’s limited edition 59FIFTY® cap. Playing off of New Era’s trademark statement and the cap’s dual striped design, we developed the headline “This is the Cap That Shows… Read more
So You're Opening a New Office: 5 Lessons from The Martin Group's Albany Expansion
A mentor once told me to pay attention to the times when I’m feeling uneasy — anxious about the unknown, unsure if I’m up for the hard work ahead. “It means you’re growing. Embrace it.” He’s been proven right several times over. And you know what? The concept doesn’t just apply to professionals in the… Read more
The Capitol View: A Look Inside New York's Capitol
In terms of state policy, not many New Yorkers want to know “how the sausage is made” – a term used to describe the wonky and often unsavory process behind passing legislation. But there is a small circle of journalists, lobbyists, advocates, and Albany enthusiasts who can’t get enough of it. The Martin Group’s Public… Read more
Capital Region MARCOM Awards
Performance at regional showcase of marketing and communications excellence represents high-water mark for agency’s Albany office as it nears 5-year anniversary Albany, N.Y., February 10, 2023 – The Martin Group took home more than a half-dozen awards — the most of any organization — at the 2022 Capital Region MARCOM awards ceremony, highlighting work from… Read more