She's Got Next: Jesse Ladoue McMullen, New Era Cap
Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what… Read more
New Era Cap – Fit for Glory
Crafting the right fit at the intersection of sports and culture. In an effort to bring all of New Era Cap’s sports affiliations under one narrative umbrella, New Era Cap asked The Martin Group to concept, produce and execute tactics for their upcoming “Fit For Glory” campaign. Marketing across all NFL, MLB and NBA on-field/court… Read more
New Era Cap
When New Era Cap Company – the largest sports-licensed headwear company in the world and the official on-field cap of Major League Baseball – needed high-impact campaigns to promote its legendary, authentic MLB caps, they turned to The Martin Group. After creating the identity for New Era’s revolutionary new performance cap technology and designing all… Read more
An All-Star campaign for New Era Cap.
As the Official On-Field Cap of Major League Baseball and the MLB All-Star Game, New Era Cap turned to TMG to lead the creative for the latter event’s limited edition 59FIFTY® cap. Playing off of New Era’s trademark statement and the cap’s dual striped design, we developed the headline “This is the Cap That Shows… Read more
Mastering your next capital campaign
Are you a nonprofit looking to make major equipment purchases, build a new facility, grow your endowment or increase your staffing numbers to improve your organization and meet your goals? If so, a capital campaign may be the best way to do so. Capital campaigns are focused and intensive fundraising efforts nonprofits use to raise… Read more
Roundtable event reflects on New York’s political changes, opportunities
Any visitor to the New York State Capitol building can see the colorful history of power and politics captured in the murals and portraits that adorn the halls. But we’re in the midst of a transformative shift. The traditional power brokers in Albany — three men in a room — are just like those murals… Read more
The Martin Group Earns 12 Awards, 21 Finalist Nominations at the 2023 Capital Region MARCOM Awards
Agency recognized for excellence in marketing and communications to round out a year of growth for the company Albany, N.Y., December 1, 2023 – The Martin Group took home a total of 12 awards at the 2023 Capital Region MARCOM Awards ceremony, celebrating the agency’s work over the last year. The wide range of winners,… Read more