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214 results found for "new era cap"

She's Got Next: Jesse Ladoue McMullen, New Era Cap

Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what…  Read more

New Era Cap – Fit for Glory

Crafting the right fit at the intersection of sports and culture. In an effort to bring all of New Era Cap’s sports affiliations under one narrative umbrella, New Era Cap asked The Martin Group to concept, produce and execute tactics for their upcoming “Fit For Glory” campaign. Marketing across all NFL, MLB and NBA on-field/court…  Read more

New Era Cap

When New Era Cap Company – the largest sports-licensed headwear company in the world and the official on-field cap of Major League Baseball – needed high-impact campaigns to promote its legendary, authentic MLB caps, they turned to The Martin Group. After creating the identity for New Era’s revolutionary new performance cap technology and designing all…  Read more

1 min read

An All-Star campaign for New Era Cap.

As the Official On-Field Cap of Major League Baseball and the MLB All-Star Game, New Era Cap turned to TMG to lead the creative for the latter event’s limited edition 59FIFTY® cap. Playing off of New Era’s trademark statement and the cap’s dual striped design, we developed the headline “This is the Cap That Shows…  Read more

5 min read

Mastering your next capital campaign

Are you a nonprofit looking to make major equipment purchases, build a new facility, grow your endowment or increase your staffing numbers to improve your organization and meet your goals? If so, a capital campaign may be the best way to do so. Capital campaigns are focused and intensive fundraising efforts nonprofits use to raise…  Read more

The Martin Group Earns 12 Awards, 21 Finalist Nominations at the 2023 Capital Region MARCOM Awards

Agency recognized for excellence in marketing and communications to round out a year of growth for the company Albany, N.Y., December 1, 2023 – The Martin Group took home a total of 12 awards at the 2023 Capital Region MARCOM Awards ceremony, celebrating the agency’s work over the last year. The wide range of winners,…  Read more

8 min read

Martin + Spiral: Meet the newest members of our Creative team

On October 18, 2023, The Martin Group announced the exciting acquisition of Spiral Design Studio, a prominent Albany-based design firm. The deal greatly expands our growing presence in the Capital Region, and also brings aboard a talented group of creative associates and an impressive roster of clients. Last week, we sat down with two of…  Read more