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New Era Cap

When New Era Cap Company – the largest sports-licensed headwear company in the world and the official on-field cap of Major League Baseball – needed high-impact campaigns to promote its legendary, authentic MLB caps, they turned to The Martin Group.

After creating the identity for New Era’s revolutionary new performance cap technology and designing all its ads in MLB team programs, we crafted a multifaceted promotion for the 2009 baseball season, The New Era Call-Up, which gave fans the chance to win a VIP experience at the ’09 All-Star Game in St. Louis.