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2021 Excalibur Awards

3 min read
October 18, 2021

And the award goes to…us! Congratulations to the team for an incredible showing at the PRSA Buffalo Niagara Excalibur Awards. By night’s end, The Martin Group had stacked up 17 awards noting our efforts in public relations, including 4 gold, 5 silver, and 7 bronze. Oh, and don’t forget the Best in Show platinum award for our team’s work on Rich Products’ social media strategy.

As good as it feels to be recognized for smart, strategic work, the highlight of the night had to be honoring our recently retired coworker, friend, and PR legend: Dick Shaner, Jr. The video celebrating his long and illustrious career brought back a lot of good memories. We’ll miss you, Dick!

  • Platinum Best of Show Campaign – Social Media Strategy – Rich Products Social Media
  • Gold – Press Conference – Grow-NY Food & Agriculture Business Competition
  • Gold – Online Communications – Galbani Cheese Fresh Mozzarella Influencers
  • Gold – Creative Tactics – Puma X Sonic Influencers & AR Activation
  • Silver – Media Relations – Grow-NY Food & Agricultural Business Competition
  • Silver – Reputation/Brand Management – The Martin Group & Our Lady of Victory – “Fostering Miracles”
  • Silver – Crisis Communications – The Martin Group Helps a Client Survive a Cyberattack
  • Silver – Social Media Strategy – ECMC COVID Response on Social Media
  • Silver – Media Relations – A Liver for Father John Mack
  • Bronze – Published Articles – Ralph C. Wilson, Jr. Foundation – “How Built-to-Play Skateparks are Enhancing Environmental Sustainability”
  • Bronze – Media Relations – Champion Conduct Program Launch
  • BronzePublic Service/Public Affairs Communications – New York State Restaurant Association – Navigating the Covid-19 Crisis
  • BronzeSpecial Events & Observances – BestSelf Behavioral Health’s Child Advocacy Center Team Up to Raise Awareness for Child Abuse Prevention Month 
  • Bronze – Published Articles – Independent Health – “Transforming Health Care in Western New York”
  • Bronze – Video or Audio Programs – The Martin Group Helps Independent Health Celebrate 40 Years of “Making a Difference”
  • Bronze – Community Relations – Independent Health Foundation Community Awareness Campaign

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