2019 WNY American Advertising Awards Submissions: ASICS Packaging – The Martin Group

The Martin Group will be hosting the 2019 WNY American Advertising Awards, taking place on March 1st at Asbury Hall – Babeville. With the awards show less than two weeks away, we’re excited to showcase the next piece of work we’ve submitted for awards.

TMG designed the packaging for the ASICS Tiger X Champs Sports “Welcome to the Dojo” sneaker pack launch. Building off of the insight that ASICS should lean into its singular heritage while still connecting to a tough-to-reach consumer, we created retailer-specific campaigns that told the story of the dojo (a traditional space for martial arts and meditation in Japan) and gave it new relevance as the natural setting for the modern hustle of sneakerheads.

Learn more about the integrated marketing approach used to launch the sneaker pack here and check back throughout the month of February to view more work our team is incredibly proud to showcase.