We’ve been thinking
Our blog is where we want to give a glimpse into our thinking—about the work we do for clients, about trends in the industry, and about our general perspective on the wild and crazy worlds of marketing, advertising, and public relations.
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Search and deploy: Using SEM to support banking success
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Well—how did I get here? Meet Jen Hunold
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The Martin Group celebrates successes at 36th Annual PRSA Rochester PRism Awards
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A site to stop your scroll: The making of The Martin Group’s new website
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What we learned at the 2026 International Pizza Expo
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Well—how did I get here? Ryan Boyle
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The tribe has spoken: Lessons for communicators from 50 seasons of “Survivor”
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The Martin Group acquires Mr. Smith Agency, expanding creative and digital expertise
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The Martin Group grabs 29 awards at the 2026 Buffalo ADDYs
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Game on: What winter’s big events revealed about sports marketing in 2026
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Tribute trips: Celebrating Women’s History Month near our NY offices
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Well—how did I get here? Meghan Fitzpatrick
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Serial servings: How reoccurring content can connect brands and consumers
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Steering through static: How public affairs shapes policy during New York’s budget season
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Well—how did I get here? – Meet Chris Colton
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Don’t do it: Tactics and trend traps to avoid in 2026
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New year, new trends: What we’re expecting in 2026
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Year-end Headliners: Big wins, bold stories—and bigger reach