New Era Cap wants to build awareness of their Diamond Era Collection in time for the new baseball season, so they’ve turned to The Martin Group. Featuring two key New Era technologies: COOLERA™ and SOLARERA™, which offer superior cooling and UV protection, respectively, Diamond Era caps are also lightweight, breathable and sweat wicking. These high…  Read more

When our biggest client wanted to engage its biggest members, it led to one of the biggest pieces of work TMG assembled last year. To celebrate the ushering in of 2015, Seneca Niagara Resort & Casino planned an extravagant, New York City themed party (Seneca Allegany Resort & Casino featured Paris). The invitation they commissioned…  Read more

Earlier this year, The Martin Group took home gold—and plenty more—at the 2025 Buffalo American Advertising Awards (ADDYs), winning a total of 53 awards, including 14 Golds and a Judge’s Choice Award for She’s Got Next! The ADDY awards is the largest competition within the advertising industry, bringing in more than 25,000 entries annually from…  Read more

With more than a decade spent working for brands Coach, Theory, and Schutz across Chicago and New York City, Casey joins The Martin Group with a fashionable resume—and impressive experience at each career stop. Now working with our PR team in the realm of media relations and community engagement, the Loyola University Chicago grad brings…  Read more

As communication pros everywhere emerge from the end-of-December hibernation, we’re here to offer some light reading. (Bonus: No need to dig through your entire inbox.) The fourth quarter is always packed. Between Friendsgivings, holiday parties, cookie baking, and White Elephant exchanges, our public relations and public affairs colleagues were supporting our headline-making clients right up…  Read more

On September 26, The Martin Group received 16 awards at the 2024 PRSA Buffalo Niagara Excalibur Awards ceremony, earning industry recognition for the outstanding work of the agency’s public relations, public affairs, and content teams. The winning projects represent The Martin Group’s continued commitment to excellence across Western New York and beyond. The annual Excalibur…  Read more

It all started in 1920 with the creation of New Era Cap Co., a family-owned business that hand-crafted headwear right here in Buffalo, New York. Led by Ehrhardt Koch, New Era began producing thousands of caps each year. In the 1930s, Erhardt’s son, Harold joined the family business. Noticing the change in style and the…  Read more

Anchoring the sports desk. Decision-making in the executive suite. Jump shots from every angle—and distance. The last few years have seen big strides for women in all corners of athletics, but in 2024 we’ve seen this promise of the present—and more to come—illuminated like never before.  On April 19, The Martin Group accentuated this moment…  Read more

Each year, we look forward to the American Advertising Awards as a way to showcase our work and celebrate those in the community that are making waves in the industry. The 2024 ADDYs in Buffalo and Albany were no different – representing a variety of work and highlighting the best of the best. The Martin…  Read more