Instagram debuted its new logo this past Wednesday, and as expected, with the launch came both backlash with some love mixed in. We asked our creative team at TMG to weigh in on the new look; here’s what they had to say. I feel the older is more unique and families with the name better. It’s the…  Read more

In keeping with the Super Bowl’s 50th anniversary, a common “golden” theme ran through this year’s NFL season. When TMG was charged with developing a concept and design branding for New Era Cap’s Super Bowl Gold Rush Party and Style Lounge event at The Battery in San Francisco, CA during Super Bowl weekend, we knew…  Read more

Buffalo, N.Y. – The Martin Group (TMG), a premier advertising, branding and public relations firm headquartered in downtown Buffalo, has been named the sixth fastest growing company in Western New York, according to Buffalo Business First and the 2015 Fast Track Awards. “It’s a real honor to be recognized for continued growth as a company,…  Read more

BUFFALO, N.Y. — Tod D. Martin, founder, president and chief creative officer of The Martin Group (TMG), a premier branding, advertising, and public relations firm with offices in Buffalo and Rochester, was the keynote speaker at a global conference for leaders from New Era Cap Company and more than 200 of their partner supplier companies from around…  Read more

New Era Cap wants to build awareness of their Diamond Era Collection in time for the new baseball season, so they’ve turned to The Martin Group. Featuring two key New Era technologies: COOLERA™ and SOLARERA™, which offer superior cooling and UV protection, respectively, Diamond Era caps are also lightweight, breathable and sweat wicking. These high…  Read more

When our biggest client wanted to engage its biggest members, it led to one of the biggest pieces of work TMG assembled last year. To celebrate the ushering in of 2015, Seneca Niagara Resort & Casino planned an extravagant, New York City themed party (Seneca Allegany Resort & Casino featured Paris). The invitation they commissioned…  Read more

If there’s one thing our PR team knows how to do well, it’s how to cut through the chaos. And this time of year, there’s a lot of it. As we flip our calendars to a new edition, it feels like our clients have been busier than ever—and for good reason. From environmental impact campaigns…  Read more

A production expert with an eye for detail, Natalie Opp’s inspiration to work in marketing came from her parents and their design careers. Before joining our team, she spent time as a production graphic designer for New Era Cap where she worked on large campaigns for major sports leagues, including the NFL, NBA, and MLB.…  Read more

This summer’s FIFA Club World Cup delivered a memorable spectacle—complete with underdog stories, unexpected endings, attention-grabbing off-field drama, and world-class on-field performances. It also gave America a much-needed dress rehearsal for next summer’s World Cup.  The recently concluded FIFA Club World Cup—which saw Chelsea prevail over a field of 32 teams—was pitched as an ideal…  Read more