BUFFALO, N.Y. — Tod D. Martin, founder, president and chief creative officer of The Martin Group (TMG), a premier branding, advertising, and public relations firm with offices in Buffalo and Rochester, was the keynote speaker at a global conference for leaders from New Era Cap Company and more than 200 of their partner supplier companies from around…  Read more

New Era Cap wants to build awareness of their Diamond Era Collection in time for the new baseball season, so they’ve turned to The Martin Group. Featuring two key New Era technologies: COOLERA™ and SOLARERA™, which offer superior cooling and UV protection, respectively, Diamond Era caps are also lightweight, breathable and sweat wicking. These high…  Read more

When our biggest client wanted to engage its biggest members, it led to one of the biggest pieces of work TMG assembled last year. To celebrate the ushering in of 2015, Seneca Niagara Resort & Casino planned an extravagant, New York City themed party (Seneca Allegany Resort & Casino featured Paris). The invitation they commissioned…  Read more

This summer’s FIFA Club World Cup delivered a memorable spectacle—complete with underdog stories, unexpected endings, attention-grabbing off-field drama, and world-class on-field performances. It also gave America a much-needed dress rehearsal for next summer’s World Cup.  The recently concluded FIFA Club World Cup—which saw Chelsea prevail over a field of 32 teams—was pitched as an ideal…  Read more

Last month, our public relations team came together for the Rochester Public Relations Society of America (PRSA) Chapter’s annual PRism Awards ceremony to celebrate the region’s top PR campaigns. In a room full of incredibly talented communicators and fellow storytellers, we were proud to take home 13 PRism Awards for an array of client work…  Read more

While we look ahead to sunnier (and warmer) days, we also wanted to reflect on the last few months at The Martin Group. Spoiler alert: The record-breaking rain we’ve gotten across Upstate New York hasn’t been the only thing making waves. Our public relations and public affairs teams have been hard at work over the…  Read more

Earlier this year, The Martin Group took home gold—and plenty more—at the 2025 Buffalo American Advertising Awards (ADDYs), winning a total of 53 awards, including 14 Golds and a Judge’s Choice Award for She’s Got Next! The ADDY awards is the largest competition within the advertising industry, bringing in more than 25,000 entries annually from…  Read more

With more than a decade spent working for brands Coach, Theory, and Schutz across Chicago and New York City, Casey joins The Martin Group with a fashionable resume—and impressive experience at each career stop. Now working with our PR team in the realm of media relations and community engagement, the Loyola University Chicago grad brings…  Read more

As communication pros everywhere emerge from the end-of-December hibernation, we’re here to offer some light reading. (Bonus: No need to dig through your entire inbox.) The fourth quarter is always packed. Between Friendsgivings, holiday parties, cookie baking, and White Elephant exchanges, our public relations and public affairs colleagues were supporting our headline-making clients right up…  Read more