Social Media Summit Recap
On Friday, February 15, 2019, The Martin Group hosted our second annual Social Media Summit, with this year’s focus on the social media powerhouse: Instagram. We invited a number of clients and partners for an afternoon of discussion and learning, diving into the details with four breakout sessions that focused on key top areas: Platform… Read more
ASICS Launches New Strong Campaign on International Women’s Day
In honor of International Women’s Day, ASICS today launched The New Strong campaign to celebrate our female leaders who are demonstrating what it means to be feminine. The following manifesto was written by our Jillian Gallagher for the campaign, and does a great job capturing what The New Strong means. She’s fierce. Powerful. Confident. So… Read more
2019 WNY American Advertising Awards Submissions: New Era PGA Merch Show Booth
The Martin Group will be hosting the 2019 WNY American Advertising Awards, taking place on March 1st at Asbury Hall – Babeville. The theme this year is Saints + Sinners, and TMG is hoping to drag the competition. TMG created the design and layout for New Era Cap’s Show Booth at the 2018 PGA Merchandise… Read more
The Martin Group lands two wins at Capital Region MARCOM Awards
SCHENECTADY – The Martin Group received two awards at the 2018 Capital Region MARCOM Awards competition, held Wednesday night, November 14th, at the GE Theatre in Schenectady. For third consecutive year, the New York Capital Region Chapter of the American Marketing Association and the Public Relations Society of America Capital Region, NY Chapter combined to… Read more
Service Collaborative of Western New York Evolves with Organizational Rebrand
Community volunteer organization serves 25,000 Western New Yorkers annually BUFFALO, NY – The Service Collaborative of Western New York (TSC), the regional agency improving the lives of those in need, and also those with the desire to make a difference through volunteerism, today unveiled a new brand to reflect a strategic evolution of the organization.… Read more
New Era – NBA All-Star Game Events
While hosting exclusive events during the 2018 All-Star Game in Los Angeles, New Era Cap passed the ball to The Martin Group to drive some all-star creative. Provocative posters featuring New Era’s NBA Brand Ambassadors were displayed in the New Era Design Lab (D-LAB), a specialty retail outlet located inside the STAPLES Center, site of… Read more
Reddy bikeshare to Celebrate its First Year of Operation in the City of Buffalo with a Birthday Bash
BUFFALO, N.Y. , July 20, 2017 – Shared Mobility, Inc. and Independent Health will celebrate the first full year of the Reddy bikeshare program in the City of Buffalo with a birthday bash at Buffalo RiverWorks on Wednesday, July 26 starting at 5:30 p.m. Read more
How Bird Nests And New Business Relate
A number of years ago I helped a client introduce a line of “squirrel-free” bird seed. For those not familiar with bird feeding – now the second most-popular hobby in the U.S. behind gardening – squirrels are wily little rascals that will outsmart just about anyone or anything that sets out to deny them access… Read more
New Era – MLB All-Star Pool House
When New Era Cap decided to pitch the biggest party during Major League Baseball’s All-Star Game in San Diego, the TMG creative team went to bat with unique branding concepts, logos, signage and other collateral for the exclusive event. Our goal was to generate brand awareness and visibility by cultivating real-life engagement experiences. Based at… Read more