The Martin Group earned recognition at this year’s Capital Region MARCOM Awards for our work with clients including Albany Institute of History & Art, Albany Law School, Mental Health Association in New York State and Excelsior College.
Among several finalists, we took home a MARCOM Award for the brochure produced for the Albany Institute. The ceremony was held Wednesday, November 20 at the GE Theatre at Proctors.
For the fourth straight year, the local chapters of the American Marketing Association and the Public Relations Society of America combined to recognize excellence in marketing and communications in the Capital Region. Categories included integrated marketing campaign, marketing campaign, public relations campaign, media relations, printed publication, video, and website.
The award-winning brochure established a visual identity for a forthcoming campaign as well as strategic positioning and messaging, providing the Albany Institute with an essential tool that has empowered them to ignite deepened interest among their target audiences. The Martin Group’s work is guiding the overall look, feel, and tone for the campaign that showcases the range of programming and collections at the Albany Institute. Judges graded the project based on its quality, creativity and resourcefulness.
Overall, PRSA and AMA saw a 25 percent increase in submissions for this year’s MARCOM Awards. Professionals from outside the Capital Region — AMA Baltimore and PRSA Santa Fe — scored all campaign and tactic submissions. The entries with the highest grades became finalists.
A total of 34 submissions were named finalists, with The Martin Group earning six of those finalist recognitions, the most among the region’s participants.
Other Martin Group finalists included:
School Mental Health Resource & Training Center Launch – Mental Health Association in New York State
We Rise Together Capital Campaign, Brochure and Video – Albany Law School
Excelsior College 2018 Brand Campaign
Here’s to next year!