BUFFALO, NY – The Martin Group (TMG), a premier advertising, branding and public relations firm headquartered in downtown Buffalo, announced the promotion of three team members: Rick Calzi, Jillian Gallagher and Andrew Henesey. Rick has been promoted to creative supervisor. In his new role, Rick not only concepts and visualizes campaigns for New Era Cap,…  Read more

May is the biggest month of the year for lacrosse players, and The Martin Group’s 6X6 Lacrosse brand capitalized with some key media placement and smart content marketing at the sport’s NCAA Championship Weekend. 6X6 got the conversation started with a May 14 article on InsideLacrosse.com, the sport’s top media company, that detailed the brand’s…  Read more

In commemoration of fallen American servicemen and women, New Era Cap produced a special cap that was worn by Major League Baseball players during this year’s Memorial Day weekend games. Our campaign to promote The New Era® MLB® Memorial Day Stars & Stripes 59FIFTY® Cap used the distinctive “digital camouflage” in the background, featured the…  Read more

Buffalo, N.Y. — The Martin Group (TMG) today announced the formation of a new affiliate—Martin Davison Public Relations—following the acquisition of boutique communications services provider AMDG Public Affairs. The new TMG affiliate is being created to boost the agency’s public relations capabilities and augment TMG’s fast-growing branding, advertising and digital offerings. The transaction is effective May…  Read more

Recently, New Era Cap charged TMG with shining some attention on their new NFL On-Field Reflective Collection. Featuring a reflective technology, the NFL team logos on the caps stand out with a camera flash (or under stadium lights). To help showcase how the unique technology “pops,” TMG crafted animated GIF and Flash files for New…  Read more

The Martin Group (TMG) announced today it has acquired Travers Collins & Company and will absorb the nucleus of the Travers Collins client list and numerous employees to significantly expand its in-house public relations practice to complement TMG’s fast-growing branding, advertising and digital offerings. The transaction is effective immediately; terms were not disclosed. TMG, based in new offices at…  Read more

Every year, consumers across New York State purchase an average of 36.6 million gallons of paint, and about 10 percent of that product—or 3.6 million gallons—goes unused.   To remedy this waste, PaintCare—a national nonprofit created by the American Coatings Association (ACA) to help manage leftover paint in states that have enacted paint stewardship laws—provides ways for residents and businesses to recycle leftover household paint, stain, and varnish conveniently and sustainably.…  Read more

Corporate sponsorships across professional sports are no longer relegated to a simple a billboard aside a scoreboard or an ad quietly situated on an outfield wall. It’s a multifaceted, multimedia partnership executed in many ways—and can bring in big dollars for teams and sponsors alike. In 2024, businesses spent nearly $8 billion on partnerships with…  Read more

This is the first installment of our new regular blog feature, “Well—how did I get here?” featuring first-person stories of our team members and their interesting journeys to The Martin Group. First up: Senior Public Relations Manager Casey Frantz. Take it away, Casey.  Over the past decade, my world revolved around fashion. From coordinating editorial…  Read more