Recently, New Era Cap charged TMG with shining some attention on their new NFL On-Field Reflective Collection. Featuring a reflective technology, the NFL team logos on the caps stand out with a camera flash (or under stadium lights). To help showcase how the unique technology “pops,” TMG crafted animated GIF and Flash files for New…  Read more

The Martin Group (TMG) announced today it has acquired Travers Collins & Company and will absorb the nucleus of the Travers Collins client list and numerous employees to significantly expand its in-house public relations practice to complement TMG’s fast-growing branding, advertising and digital offerings. The transaction is effective immediately; terms were not disclosed. TMG, based in new offices at…  Read more

Every year, consumers across New York State purchase an average of 36.6 million gallons of paint, and about 10 percent of that product—or 3.6 million gallons—goes unused.   To remedy this waste, PaintCare—a national nonprofit created by the American Coatings Association (ACA) to help manage leftover paint in states that have enacted paint stewardship laws—provides ways for residents and businesses to recycle leftover household paint, stain, and varnish conveniently and sustainably.…  Read more

Corporate sponsorships across professional sports are no longer relegated to a simple a billboard aside a scoreboard or an ad quietly situated on an outfield wall. It’s a multifaceted, multimedia partnership executed in many ways—and can bring in big dollars for teams and sponsors alike. In 2024, businesses spent nearly $8 billion on partnerships with…  Read more

This is the first installment of our new regular blog feature, “Well—how did I get here?” featuring first-person stories of our team members and their interesting journeys to The Martin Group. First up: Senior Public Relations Manager Casey Frantz. Take it away, Casey.  Over the past decade, my world revolved around fashion. From coordinating editorial…  Read more

Feeding forward momentum. Challenge In 2023, the Regional Food Bank of Northeastern New York—a not-for-profit focused on alleviating hunger and preventing food waste—tapped The Martin Group to help them address some organizational confusion in the marketplace. With a second location that came across as a separate entity, called Food Bank of the Hudson Valley, they…  Read more

According to a recent study by Talker Research, more than one in four Americans (27%) attest to being bored with their life. These numbers are unfortunate, especially at a time when so many people see a world of opportunity and adventure just waiting to be taken. And from literature to read, film to see, traveling…  Read more

Nonprofit organizations are the heartbeat of social progress, working tirelessly to serve the public good, champion meaningful causes, and create lasting impact across areas like education, healthcare, research, animal welfare, and more. At The Martin Group, our Public Affairs team is proud to partner with nonprofits that are advocating for the greater good, whether within…  Read more

The relationship between banks and their customers has historically been built on security, trust, and convenience. In these modern times of economic volatility—or even throughout days of relative calm—customers want to be able to depend on their bank of choice and find the support they need to manage through their toughest challenges. However, many of…  Read more