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Winning Websites

You searched for new era cap – Page 13 of 31 – The Martin Group

The Martin Group (TMG) was recently recognized by the Academy of Interactive Visual Arts (AIVA) for exceptional web design, web marketing and web advertising by scoring one gold and one silver award for client work in the annual global W3 Awards.

TMG received Gold for Corporate Communications for U&S Services, which engages visitors in a dynamic new website with colorful and beautiful photography and easily navigated content that reinforces its role as a leader in energy and operational optimization.

As an expert in providing building solutions to a diverse client base, U&S Services wanted a website to showcase their work on a national and local level. Our digital team and creative team developed a site utilizing bold images to detail many of the projects to which U&S Services has contributed. For mobile devices, we also implemented an innovative site navigation system. The extensive effort effectively utilized U&S Services’ impressive list of clients across a wide range of industries and ultimately created an award-winning website.

TMG also took Silver for Branding for New Era Golf, which reflects the essence of its brand through imagery and messaging to enhance its customers’ online shopping experience.

In March 2015, New Era Cap tasked TMG with creating a unique web presence for their award-winning Golf line. It would serves as somewhere to showcase their dynamic videos, the prestigious athletes in New Era Golf’s roster (Dustin Johnson, Davis Love III, Martin Kaymer), convey each cap’s technological benefits and highlight the product itself. Each section of the website we developed has its own special features, with the most impressive being the Technology section with its hover states, and the Customize section, which allows potential accounts to visualize what their caps will look like in each of the available colors and silhouettes. The more one plays around the site, the more is revealed.

Receiving over 5,000 entries, the W³ Awards honor outstanding websites created by some of the best interactive agencies, designers and creators worldwide. The judges are an invitation-only body of top tier professionals from acclaimed media, interactive advertising and marketing firms such as Conde Nast, Disney, The Ellen DeGeneres Show, Microsoft, Wired and Yahoo! The judging criteria includes creativity, usability, navigation, functionality and visual design. The W³ Awards are structured to uphold a standard of excellence by allowing a category to have up to one winner and some categories have no winners at all. Less than 10% of all entries are selected as Gold Winners.

Other noteworthy Gold Winners include American Express, Yahoo!, Tate Modern, Adidas, Harvard Business School, IBM, Patagonia, PGA Tour, Lowe’s Companies, Louis Vuitton and WWE.

November 17, 2016

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The Martin Group

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Client News, Industry, Insight, TMG News
Real branding agencies wear pink.

You searched for new era cap – Page 13 of 31 – The Martin Group
TMG’s clients support the fight against breast cancer.

October is Breast Cancer Awareness (BCA) Month and TMG is proud to work with clients that support the fight against a cancer that, when detected early, has one of the highest survival rates.

ECMC has always stressed the importance of getting screened. This year, many of their ads have focused on the ECMC Foundation’s Mobile Mammography Unit (MMU) which helps women and doctors detect breast cancer earlier by bringing preventive and diagnostic care to women across Western New York – from the heart of downtown Buffalo to rural towns throughout the region. Over the last four years, the MMU has screened more than 10,000 patients.

New Era Cap does its part to raise awareness on a wide scale through their “pink” BCA gear. As part of an awareness campaign in conjunction with the NFL and the American Cancer Society, coaches and players wear special New Era BCA caps on the sidelines. One hundred percent of the proceeds go to the American Cancer Society. TMG helped produce the print (retail and in-stadium) and digital collateral for the promotion.

Buffalo Medical Group (BMG) focuses on cancer care in their ad for the Buffalo Spree Medical Resource Guide, in which many vendors featured cancer-related subjects. BMG’s primary visual depicts a screening and the ad details the compassionate approach BMG’s oncology department executes when detecting and treating cancer. Also for the month, BMG’s social media outreach dedicated its “Women’s Wellness Wednesday” to BCA topics and tips.

October 26, 2016

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The Martin Group

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Client News, Inspiration
Martin Davison Public Relations Awarded 14 Excalibur Awards by the Public Relations Society of America

You searched for new era cap – Page 13 of 31 – The Martin Group

Martin Davison Public Relations received 14 awards as part of the PRSA Buffalo Niagara’s 2016 Excalibur Awards, held June 22 at the Tralf Music Hall in downtown Buffalo.

MDPR and The Martin Group would like to congratulate Michael P. Hughes, senior VP of public affairs and marketing at Kaleida Health, for receiving the May C. Randazzo Outstanding Practitioner Award, PRSA’s top honor.

MDPR was awarded in the following categories:

43North
GOLD – Integrated Communications

Bak USA – Rise of the Rest Tour
BRONZE – Online Communications Social Media Tactic

Catholic Charities of Buffalo – 2014 Annual Report
BRONZE – Annual Reports

Catholic Schools – A Treasure to be Cherished
SILVER – Speeches

Colligan Law LLP
BRONZE – Integrated Communications

The Clothes Horse – Win Your Prom Dress Campaign
SILVER – Social Media Strategy Campaign

Dave & Buster’s – Walden Galleria Grand Opening
GOLD – Special Events/Observances

Independent Health – Transforming Healthcare in WNY
BRONZE – Published Articles

MassMutual – The Establishment Launch
GOLD – Social Media Strategy Campaign

New Era Cap – Super Bowl 50
BRONZE – Social Media Strategy Campaign

Niagara Catholic Junior-Senior High School – 40th Anniversary Campaign
BRONZE – Integrated Communications

Southern Tier Brewing Company – One Buffalo Beer Launch
SILVER – Special Events/Observances

Southern Tier Brewing Company – One Buffalo Beer Launch
SILVER – Online Communications Social Media Tactic

Seneca Resorts & Casinos – Taste of Seneca Contest
BRONZE – Online Communications Social Media Tactic

Coverage: The Buffalo News, WBEN, PRSA

In its 27th year, the PRSA Buffalo Niagara Excalibur Awards honor outstanding public relations work, professionals and students in the Buffalo Niagara region.

Learn more about PRSA Buffalo Niagara Chapter.

June 29, 2016

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The Martin Group

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Client News, Public Relations
Boosting brands for clients.

You searched for new era cap – Page 13 of 31 – The Martin Group

Social Media Director John Jiloty was recently featured in Buffalo Business First for his content creation and storytelling that spans both TMG and MDPR clients. Highlights from the story include John’s professional and WNY history and long-time involvement with social media. John also breaks down the details of his day-to-day job for TMG/MDPR and shares his philosophy on the effectiveness and influence of social media: “…from a public relations perspective, it’s part of everything,” he says. He also tells how TMG’s work with New Era Cap at this year’s Super Bowl went viral. Read the full article here if you are a Buffalo Business First subscriber.

April 4, 2016

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The Martin Group

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Public Relations, TMG News
The Business First Roundtable Features Tod Martin

You searched for new era cap – Page 13 of 31 – The Martin Group

The recent resurgence of Buffalo continues to amaze, from the transformation of downtown to the thriving startup community to the growth of our medical campuses and international companies like New Era Cap, Delaware North and Rich’s Products.

We’re honored to be a part of this evolution, and we were thrilled to have our Principal/Chief Creative Officer Tod Martin recently appear on Buffalo Business First’s Fast-Growing Companies Industry Roundtable.

Throughout the year, Business First journalists moderate high-level decision-makers from diverse industries who meet for a panel discussion, focused on a specific topic. Later, excerpts are published in the weekly newspaper. These discussions are sponsored by Hodgson Russ LLP and are held at the firm’s office on Pearl Street in Buffalo.

This fall, 10 top-level executives, who were among Buffalo’s 2015 fastest-growing companies Fast Track list (The Martin Group was No. 6 this year) convened to discuss strategies they use to promote expansion in industries such as real estate, logistics, insurance, entertainment, IT consulting and a variety of others.

Throughout the discussion, Martin highlighted why TMG is able to deliver top-of-the-line creative and strategic marketing ideas.

When the moderator asked a question about home-brewed talent affecting business, the answers varied. Some in the roundtable focused on company acquisitions and mergers as a major reason for their growth, others mentioned their strong strategic plans, and a few discussed their company’s ability to hire good people. Martin set the tone and Robert Rich III, president of ROAR Logistics, and Kevin McMullen, owner/CEO of Oogie Games LLC, agreed. Martin said, “You know, the better talent you have, the better talent you can attract and the better work you’re going to do. At the end of the day, the work that we do from a marketing/advertising standpoint is very visible, and if we’re delivering for our clients, the referrals happen.”

Martin also focused on how employees come first because there is a positive work environment and company culture, fostering positive employee morale, creating excitement to come to work every day and perform the best work.

Tom McManus, CEO of Kegworks, said, “A dollar is a dollar, but the environment that people work with and the people they work with is really what changes it.”

Proving TMG’s positive company culture, Martin built off of McManus and expressed that The Martin Group employees work on deadlines and can have multiple projects in the air at once. Therefore, it’s important that employees are recognized for their hard work and that they take well-deserved breaks. He said, “The management team works hard to make sure that once every couple weeks we’re doing something. Yesterday, we had a chicken wing challenge, someone ran out and we picked up wings from four different places around town and just had a competition.”

Last year, The Martin Group acquired Travers Collins, and then later AMDG Public Affairs. Since that time, TMG has had serious client and employee growth, which has both positively benefited the company and the greater Buffalo community.

Responding to a question about how necessary growth is to the company, Martin set the ground for other’s responses and said, “If you’re not growing, you’re shrinking, and it scares the daylights out of me.” McMullen agreed with Martin’s philosophy and added that while growth is vital, it is also important to step back and polish up on the internals of a company to ensure profitability.

McMullen’s response tied back to Martin’s comment about treating employees with the utmost respect and recognizing and rewarding them for their hard work. The Martin Group wouldn’t be The Martin Group without its diligent employees, thanks to the positive office culture.

Rich made another great point on growth, saying, “I think the successful companies grow with people who are looking in the stars while there are other people in more concrete aspects of the business: controlling the cost, maintaining the standard of service provision that you provide.” There must be a balance between go-getter employees who reel in the business and accounting, checkbook-balancing minded people; otherwise there may be a recipe for disaster.

The Business First Roundtable helps to foster the growth of the economic resurgence in the Buffalo area. It allows for the relaying of information between executives, allowing employees at each company to benefit from these discussions.

We couldn’t be more excited that our founder Tod Martin was among the 10 panelists and we look forward to the upcoming Industry Roundtable discussions.

October 8, 2015

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martin_admin

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Industry, Insight, TMG News
The Martin Group Promotes Rick Calzi, Jillian Gallagher, Andrew Henesey

You searched for new era cap – Page 13 of 31 – The Martin Group

BUFFALO, NY – The Martin Group (TMG), a premier advertising, branding and public relations firm headquartered in downtown Buffalo, announced the promotion of three team members: Rick Calzi, Jillian Gallagher and Andrew Henesey.

Rick has been promoted to creative supervisor. In his new role, Rick not only concepts and visualizes campaigns for New Era Cap, he will manage the creative process and team in executing them.

Jillian has been promoted to senior copywriter. She has displayed strong concepting skills, flexible writing across a range of clients and does a tremendous job on many of TMG’s most important and high profile clients. Jillian has excellent presentation skills and rapport with clients.

Andrew has been named art director. He will be responsible for the visual side, the way things look, and for a variety of work such as web design, brand identity and traditional print, outdoor and collateral.

These promotions come after the recent move of David Cloyd to Digital Manager.

About The Martin Group
The Martin Group was founded in 2001 and is a leading strategic branding, creative marketing and public relations firm. The company is headquartered in downtown Buffalo, with an office in Rochester, N.Y. Using its proprietary Brand Fuel process – a mix of research, positioning and creative invention – the agency has ignited brands for a wide range of local, national and international organizations. The firm has extensive experience in several categories, including retail and sports promotion, health care branding and advertising, financial services and legal marketing, industrial/manufacturing brand marketing, website development, public relations, and social and digital media. TMG was recently named one of the fastest-growing and top private companies by Buffalo Business First. To learn more, call 716.853.2757, or visit tmgbrandfuel.com and follow us on social media: Facebook (facebook.com/TheMartinGroup), Twitter (https://twitter.com/tmgbrandfuel), Instagram (instagram.com/tmgbrandfuel), LinkedIn (linkedin.com/company/the-martin-group) and Pinterest (pinterest.com/themartingroup/).

July 13, 2015

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The Martin Group

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TMG News

promotions
6X6 Lacrosse scores a big win.

You searched for new era cap – Page 13 of 31 – The Martin Group

May is the biggest month of the year for lacrosse players, and The Martin Group’s 6X6 Lacrosse brand capitalized with some key media placement and smart content marketing at the sport’s NCAA Championship Weekend. 6X6 got the conversation started with a May 14 article on InsideLacrosse.com, the sport’s top media company, that detailed the brand’s designer T-shirts and New Era caps. Next, we were there on the sideline at Philadelphia’s Lincoln Financial Field and around the parking lot handing out stickers to the 73,000 fans in attendance and taking photos and videos for Twitter, Facebook, Instagram and Snapchat. Days after the Final Four, 6X6 sponsored and attended The Tewaaraton Foundation Ceremony in Washington, D.C. (lacrosse’s Heisman Trophy). The results were a significant uptick in sales, 115,000 impressions combined across Twitter and Facebook and 60% growth in Instagram followers.

July 7, 2015

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The Martin Group

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Client News
Hats off to the troops.

You searched for new era cap – Page 13 of 31 – The Martin Group

In commemoration of fallen American servicemen and women, New Era Cap produced a special cap that was worn by Major League Baseball players during this year’s Memorial Day weekend games. Our campaign to promote The New Era® MLB® Memorial Day Stars & Stripes 59FIFTY® Cap used the distinctive “digital camouflage” in the background, featured the headline “This Is The Cap That Honors Our Heroes,” and presented current MLB stars paying their respects to the military by holding their special caps over their hearts.

May 27, 2015

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The Martin Group

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Client News
The Martin Group Launches Martin Davison Public Relations.

You searched for new era cap – Page 13 of 31 – The Martin Group

Buffalo, N.Y. — The Martin Group (TMG) today announced the formation of a new affiliate—Martin Davison Public Relations—following the acquisition of boutique communications services provider AMDG Public Affairs. The new TMG affiliate is being created to boost the agency’s public relations capabilities and augment TMG’s fast-growing branding, advertising and digital offerings. The transaction is effective May 1, 2015. Full terms of the agreement were not disclosed. AMDG Public Affairs principal Matt Davison will become managing partner of Martin Davison Public Relations and help oversee affiliate operations. TMG senior vice president Dick Shaner, Jr. and senior public relations manager Oliver Hays will shift to Martin Davison Public Relations and continue providing strategic counsel, staffing advisement and client account services coordination. Several other public relations staff members will comprise the remainder of the affiliate team.

“I’m very pleased to introduce Martin Davison Public Relations as an affiliate of The Martin Group,” said Tod Martin, TMG president and chief creative officer. “The creation of Martin Davison Public Relations is a direct reflection of our focus on cutting-edge thinking and enhanced client services to further position The Martin Group as the region’s most comprehensive branding, advertising, public relations, and digital agency.”

TMG is one of Western New York’s “fastest-growing companies” according to Buffalo Business First, with more than 50 employees spread between its two offices in Buffalo and Rochester. In June 2014, TMG acquired venerable communications firm Travers Collins to begin increasing the agency’s public relations offerings for clients. The creation of Martin Davison Public Relations will allow the agency to provide traditional and boutique-style public relations services, with the support and capabilities of a large-scale advertising agency. The Martin Davison Public Relations client roster will include current public relations clients of TMG and AMDG Public Affairs, with no expected changes in client relationships and account services.

“This is an exciting opportunity to partner with a premier branding and advertising agency, while maintaining the flexibility and autonomy needed to build a truly innovative and responsive public relations firm,” said Davison. “The Martin Group has demonstrated a commitment to thoughtful growth, community engagement and an internal culture that very much aligns with what we were building at AMDG Public Affairs. I couldn’t be happier to join Tod Martin, the team at TMG and a distinguished public relations practitioner like Dick Shaner, Jr. in putting our mark on the public relations scene, while at the same time carrying on the legacy of a local PR pioneer like Bill Collins.”

Martin Davison Public Relations will focus on conventional public relations service offerings, while also advancing several practice areas, such as startups, entrepreneurship, small business creation support, advocacy and public affairs, community relations, Canadian/American and cross-border enterprises, special events, media training, crisis communications, and digital/social PR.

Initial organizational development plans for Martin Davison Public Relations include the prospective hiring of an additional senior-level public relations practitioner with extensive experience executing national media relations campaigns, and the recruitment of a mid-level account executive who has worked in both agency and startup public relations settings.

“Matt and I very much agree that our future team hires will be critical to the development and continued growth of Martin Davison Public Relations,” said Martin. “We want someone with serious national media relations chops, who can balance multiple projects and land the type of coverage that will make an even greater impact for our top-flight clients. At the same time, we will continue to strengthen our team with hard-charging and strategic-thinking PR account executives who are excited to be part of a dynamic and forward-thinking organization.”

AMDG Public Affairs clients include the 43North-Global Business Idea Competition, Niagara Falls Bridge Commission, Peace Bridge Authority, Canadian/American Border Trade Alliance, Sonwil Distribution, Welke Customs Brokers, American Diabetes Association Tour de Cure, Colligan Law LLP, Ted’s Hot Dogs, and Winthrop Financial, among others. Several other recent clients are Canisius High School, Cabela’s, and Pine Hill Fresh Foods, Buffalo Municipal Housing Authority, Montante Solar., Jefferson Awards for Public Service, Hebeler Corporation, and the Valley Community Association.

Some of The Martin Group’s current clients include ECMC, Evans Bank, Independent Health, Kaleida Health, New Era Cap, Orville’s Home Appliances, Phillips Lytle LLP, Diocese of Buffalo, and Seneca Gaming Corporation.

About The Martin Group
The Martin Group was founded in 2001 and is a leading strategic branding, creative marketing and public relations firm. The company is headquartered in downtown Buffalo, with an office in Rochester, N.Y. Using its proprietary Brand Fuel process – a mix of research, positioning and creative invention – the agency has ignited brands for a wide range of local, national and international organizations. The firm has extensive experience in several categories, including retail and sports promotion, health care branding and advertising, financial services and legal marketing, industrial/manufacturing brand marketing, website development, public relations, and social and digital media. TMG was recently named one of the fastest-growing and top private companies by Buffalo Business First. To learn more, call 716.853.2757, or visit the TMG website at tmgbrandfuel.com, our Facebook page at facebook.com/TheMartinGroup or our Twitter page at https://twitter.com/tmgbrandfuel.

April 20, 2015

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The Martin Group

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TMG News

Public Relations