May is the biggest month of the year for lacrosse players, and The Martin Group’s 6X6 Lacrosse brand capitalized with some key media placement and smart content marketing at the sport’s NCAA Championship Weekend. 6X6 got the conversation started with a May 14 article on InsideLacrosse.com, the sport’s top media company, that detailed the brand’s designer T-shirts and New Era caps. Next, we were there on the sideline at Philadelphia’s Lincoln Financial Field and around the parking lot handing out stickers to the 73,000 fans in attendance and taking photos and videos for Twitter, Facebook, Instagram and Snapchat. Days after the Final Four, 6X6 sponsored and attended The Tewaaraton Foundation Ceremony in Washington, D.C. (lacrosse’s Heisman Trophy). The results were a significant uptick in sales, 115,000 impressions combined across Twitter and Facebook and 60% growth in Instagram followers.