She's Got Next: Jesse Ladoue McMullen, New Era Cap
Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what… Read more
New Era Cap – Fit for Glory
Crafting the right fit at the intersection of sports and culture. In an effort to bring all of New Era Cap’s sports affiliations under one narrative umbrella, New Era Cap asked The Martin Group to concept, produce and execute tactics for their upcoming “Fit For Glory” campaign. Marketing across all NFL, MLB and NBA on-field/court… Read more
New Era Cap
When New Era Cap Company – the largest sports-licensed headwear company in the world and the official on-field cap of Major League Baseball – needed high-impact campaigns to promote its legendary, authentic MLB caps, they turned to The Martin Group. After creating the identity for New Era’s revolutionary new performance cap technology and designing all… Read more
An All-Star campaign for New Era Cap.
As the Official On-Field Cap of Major League Baseball and the MLB All-Star Game, New Era Cap turned to TMG to lead the creative for the latter event’s limited edition 59FIFTY® cap. Playing off of New Era’s trademark statement and the cap’s dual striped design, we developed the headline “This is the Cap That Shows… Read more
New year, new trends: What we’re expecting in 2026
Wearing dad flannel and Doc Martens. Making wild “Harlem Shake” videos to post on YouTube. Planking in public places, just because. These were once all popular trends—and for the most part, no one saw them coming. But for the annual trends anticipated in the agency space, there’s typically more precedent to help predict which advertising… Read more
The Martin Group celebrates nine wins at the 2025 Capital Region MARCOM Awards
After another amazing year of hard work and collaboration, The Martin Group earned nine awards—from a total of 13 finalists—at the 2025 Capital Region MARCOM Awards. The MARCOM Awards honor the best in marketing and communications, while recognizing the hard work, creativity, and strategy behind each project. Co-organized by local chapters of the American Marketing… Read more
Connection is the new coverage: Realizing purpose of PR partnership
The most impactful partnerships start with purpose. Not a campaign or a calendar, but a genuine opportunity to connect people and make a difference. That was our goal when bringing together two of our clients, Rosina Food Products and the Independent Health Foundation—both Western New York institutions with deep roots in the community—for a collaboration… Read more