She's Got Next: Jesse Ladoue McMullen, New Era Cap
Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what… Read more
New Era Cap – Fit for Glory
Crafting the right fit at the intersection of sports and culture. In an effort to bring all of New Era Cap’s sports affiliations under one narrative umbrella, New Era Cap asked The Martin Group to concept, produce and execute tactics for their upcoming “Fit For Glory” campaign. Marketing across all NFL, MLB and NBA on-field/court… Read more
New Era Cap
When New Era Cap Company – the largest sports-licensed headwear company in the world and the official on-field cap of Major League Baseball – needed high-impact campaigns to promote its legendary, authentic MLB caps, they turned to The Martin Group. After creating the identity for New Era’s revolutionary new performance cap technology and designing all… Read more
An All-Star campaign for New Era Cap.
As the Official On-Field Cap of Major League Baseball and the MLB All-Star Game, New Era Cap turned to TMG to lead the creative for the latter event’s limited edition 59FIFTY® cap. Playing off of New Era’s trademark statement and the cap’s dual striped design, we developed the headline “This is the Cap That Shows… Read more
The Capitol View – Energy discussion kicks off 2025 series
The opening line of The Martin Group’s latest iteration of its annual Capitol View series was direct and definitive. “Let me be clear—we all support a clean energy transition,” stated Gavin Donohue, President and CEO of Independent Power Producers of New York, Inc. (IPPNY). This set the table for the series’ first panel discussion, entitled,… Read more
Inside Super Bowl LIX: Insights, trends from time in New Orleans
The Super Bowl isn’t just a game—it’s a global stage where brands, organizations, and cultural movements collide. This year marked my sixth year attending and participating in Super Bowl week. Now one month past—and able to properly reflect on this year’s occasion—I can say it was an amazing, event-filled experience, and one full of insights… Read more
The Martin Group earns 14 awards, 19 nominations at 2024 Capital Region MARCOM Awards
The Martin Group earned 14 awards and 19 finalist nominations—the most of any organization—at the 2024 Capital Region MARCOM Awards. The awards, presented at the GE Theater in Schenectady, recognize outstanding work across several communications disciplines from integrated marketing campaigns to strategic public relations to cutting-edge digital website designs. This year’s range of honors reflects… Read more