New Era Cap – NFL Sideline
Bringing New Era into the AI era. Challenge New Era’s NFL Sideline program isn’t just another product campaign. It’s one of the brand’s most visible and revenue-driving initiatives for the biggest sports league in the world. Which is why they asked The Martin Group to “think outside the box” for their 2024 collection launch. They… Read more
She's Got Next: Jesse Ladoue McMullen, New Era Cap
Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what… Read more
New Era Cap – Fit for Glory
Crafting the right fit at the intersection of sports and culture. In an effort to bring all of New Era Cap’s sports affiliations under one narrative umbrella, New Era Cap asked The Martin Group to concept, produce and execute tactics for their upcoming “Fit For Glory” campaign. Marketing across all NFL, MLB and NBA on-field/court… Read more
New Era Cap
When New Era Cap Company – the largest sports-licensed headwear company in the world and the official on-field cap of Major League Baseball – needed high-impact campaigns to promote its legendary, authentic MLB caps, they turned to The Martin Group. After creating the identity for New Era’s revolutionary new performance cap technology and designing all… Read more
An All-Star campaign for New Era Cap.
As the Official On-Field Cap of Major League Baseball and the MLB All-Star Game, New Era Cap turned to TMG to lead the creative for the latter event’s limited edition 59FIFTY® cap. Playing off of New Era’s trademark statement and the cap’s dual striped design, we developed the headline “This is the Cap That Shows… Read more
Steering through static: How public affairs shapes policy during New York’s budget season
We’re all chronically online. The noise is constant – breaking news, alerts, emails, endless scrolling. Think about it: how many tabs do you have open right now, both literally and figuratively? That same sense of overload exists in Albany amid the 2026 Legislative Session. This is the moment when ideas are introduced, priorities are tested,… Read more
New year, new trends: What we’re expecting in 2026
Wearing dad flannel and Doc Martens. Making wild “Harlem Shake” videos to post on YouTube. Planking in public places, just because. These were once all popular trends—and for the most part, no one saw them coming. But for the annual trends anticipated in the agency space, there’s typically more precedent to help predict which advertising… Read more