When global specialty oncology pharmaceutical company Kinex Pharmaceuticals renamed itself Athenex and acquired a new logo, The Martin Group was approached to help develop this new brand. To aid the transition, TMG overhauled their website, athenex.com, with the implementation of a new SEO strategy and incorporation of a new design. Inspired by Athena, the Greek…  Read more

TMG had the opportunity to develop a new brand for MassMutual Buffalo’s “The Establishment,” a facility in the Tony Walker Center, offering financial education courses designed for – and taught by – millennials. The first of its kind in Western New York, The Establishment offers courses including Making Sense of Student Loans, Credit Scores and Wine…  Read more

TMG is proud to have partnered with Kaleida Health to announce an incredible achievement for Gates Vascular Institute, a part of Buffalo General Medical Center: receiving a “Top 2% in the nation” ranking for cardiac surgery by the Society of Thoracic Surgeons. TMG developed a campaign theme of Hearts in the Right Place, signifying GVI’s…  Read more

Martin Davison Public Relations planned the announcement for a five-year health and wellness partnership between Independent Health and RiverWorks, effective January 1, 2016. Healthy Options® menu items will now be available at RiverWorks’ food concessions and in its restaurant, and health, fitness and wellness-related activities will be scheduled throughout the year. Independent Health members will…  Read more

As part of a widespread employee recruitment campaign, the TMG and Wegmans teams collaborated to develop materials with which to attract new employees to the Wegmans family, including billboards, truck wraps, banners, in-store and outdoor signage, register magnets, door clings and stickers. Wegmans’ core values – empowerment, caring, making a difference, high standards and respect…  Read more

For the past two years, TMG has partnered with Niagara Falls Memorial Medical Center Foundation (Memorial) to create their invitation and collateral pieces for its annual black tie gala, The Premier. The theme of the gala this year is “A Midwinter’s Night Scene,” a play off of Shakespeare’s “A Midsummer’s Night Dream.” Featuring a creative…  Read more

Martin Davison Public Relations (MDPR) was proud to play a part in the culmination of the second year of 43North – the world’s largest business idea competition. 43North Week offered a weeklong celebration of innovation and entrepreneurship, featuring events and activities that engaged entrepreneurs, startups, venture capitalists, angel investors and the general Western New York…  Read more

After TMG successfully rebranded Buffalo law firm Rupp Baase Pfalzgraf Cunningham LLC, the next step was to follow up with a new website. To tackle the changing needs of the legal industry, the site is fully responsive – meeting the unique requirements of mobile, tablet and desktop/laptop platforms without compromising the user experience. To match…  Read more

The Martin Group and Martin Davison Public Relations are proud sponsors of 43North Week, which began last Wednesday, October 21, and wraps up Thursday at Shea’s Performing Arts Center. Beginning at 9 a.m. on Thursday, October 29 the 11 chosen finalists — out of 11,356 applicants — will pitch their ideas to a panel of…  Read more