Wonderful wraps with Wegmans. – The Martin Group

In 2014, we were fortunate enough to begin a relationship with Wegmans. First, Wegmans reached out to The Martin Group to design an upscale package for their Organic Lavender line of oils and sprays. The result was beautifully simple typographic packaging where each product was printed on a different color metallic/reflective stock. And then, for something tasty during the holiday season, Wegmans wanted a new look for their Holiday WOs Candy Cane Double Filled Chocolate Sandwich Peppermint Creme cookies. The design was to compete directly with national brands while using Wegmans’ illustrative style. Our artful, happy approach features a family-friendly snowman with peppermint candy buttons in the middle of a scenic snowy day.