The Martin Group recognized with 18 awards at PRSA Buffalo Niagara’s 2025 Excals

On September 25, The Martin Group won big during PRSA Buffalo Niagara’s 2025 Excalibur Awards, earning a total of 18 awards for work across public relations, public affairs, and social media. Each winning project represents impactful tactics and campaigns, as well as The Martin Group’s commitment to excellence in communications within multiple industries.

“Our team at The Martin Group continues to deliver the highest level of work for our clients and it’s always a great moment to get recognized for that, especially by our peers. We’re proud of the organizations we work with and the meaningful campaigns that make a difference across our communities,” said John Mackowiak, Vice President of Public Relations at The Martin Group. “We’re extremely grateful to our clients that make our work possible and look forward to continued collaboration and everything that is to come in the next year. Congratulations to my colleagues and hats off to all the winners tonight!”

The annual Excalibur Awards recognize the best public relations campaigns and tactics in the Buffalo Niagara region. Now in its 35^th year, this event has honored communications leaders while highlighting meaningful work that has made a difference in the Western New York community.  The Martin Group earned eight gold, two silver, and seven bronze awards, as well as the highest honor of the night, the platinum “Best in Show” for our work with USA Football.

The full list of awards includes:

Platinum Award

• USA Football Becomes American Football’s First National Governing Body

Gold Awards

• M&T Bank Rallies Community to “Billieve Together”
• NYPA Nursing Homes Funding Crisis
• Live on BBC News: Climate Action and a Race Around the World
• Phillips Lytle Provides Clarity with SME Interviews Amid Uncertain Period
• Tops Friendly Markets: Grocery stores are important community resources
• USA Football Becomes American Football’s First National Governing Body
• Communicating a Stadium Setback Without Losing Momentum
• M&T Bank and the Buffalo Bills Celebrate 40th Anniversary with Surprise Partnership Extension

Silver Awards

• Crisis to Care Collaborative: A New Behavioral Health Initiative in Western New York
• Oishei Children’s Hospital “Giving Day” Op-Ed

Bronze Awards

• Fall for Fresh: Galbani’s Mozzarella Use in Non-Traditional Ways
• Bringing Healthy to You: A Four-Season Commitment to Community Wellness
• M&T Bank and the Buffalo Bills Celebrate 40 Years of Partnership
• M&T Bank, Tops Friendly Markets Provide Gift of Warmth to Combat Homelessness Across Upstate New York
• Transit Systems Secure State Funding to Meet Growing Demand in Communities
• NYSTAR “State of Innovation” Newsletter

Want to learn more about The Martin Group’s award-winning work? Click here.