On February 9, 2021, The Martin Group announced the exciting acquisition of Gramercy Communications, a prominent Albany-based public affairs firm. The deal greatly expands our growing presence in the Capital Region, and also brings aboard a talented group of associates and an impressive roster of clients. Here’s a quick introduction to our new public affairs…  Read more

Sometimes, it takes a village… or a team. To tackle the ever-changing digital landscape and its trends moving into the new year, we assembled The Martin Group’s social and digital experts to share their insights. Hear from our team on elevating your paid media, digital marketing, social media content, and influencer marketing for 2021.  Social…  Read more

Every business would love to have an unlimited budget to find new customers and increase sales. From strategy, media buying, public relations, and creative, there are endless opportunities to increase your brand’s visibility and awareness. Realistically, most small to midsize businesses do not have the luxury of endless funds to market to everyone. That being…  Read more

Your higher education institution’s marketing strategy is ahead of the game if you and your staff have realized that the stereotypical perception of college students—that the majority are 18- to 21-year-olds full-time students in it for the joy of learning—is dead wrong. Research shows that most students at your institution are already working, a little…  Read more

BUFFALO, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency, announced today that Hearst Newspapers has finalized a strategic equity investment in the firm. While terms were not disclosed, confirmation of the transaction was made official by Jeff Johnson, president of Hearst Newspapers, and Times Union president and publisher George R. Hearst III. Founded…  Read more

BUFFALO, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency, announced today that Hearst Newspapers has finalized a strategic equity investment in the firm. While terms were not disclosed, confirmation of the transaction was made official by Jeff Johnson, president of Hearst Newspapers, and Times Union president and publisher George R. Hearst III.…  Read more

Upstate Social is a yearly social media conference in Rochester, NY curated to inspire and educate the community on the value of social media in the personal and professional realm. For the third year in a row, The Martin Group was invited to share our knowledge and expertise in content creation and data utilization to…  Read more

The Martin Group earned recognition at this year’s Capital Region MARCOM Awards for our work with clients including Albany Institute of History & Art, Albany Law School, Mental Health Association in New York State and Excelsior College.   Among several finalists, we took home a MARCOM Award for the brochure produced for the Albany Institute. The ceremony was held Wednesday, November 20 at the GE Theatre at Proctors.  …  Read more

Cannabis seems to be all the rage these days. Rarely a day goes by without a new state breaking down legislative barriers, or a new study coming out reinforcing the plant’s myriad health benefits. But for cannabis brands looking to navigate this landscape, the ever-expanding frontier of legalization brings nearly as many challenges as it…  Read more