After another amazing year of hard work and collaboration, The Martin Group earned nine awards—from a total of 13 finalists—at the 2025 Capital Region MARCOM Awards. The MARCOM Awards honor the best in marketing and communications, while recognizing the hard work, creativity, and strategy behind each project. Co-organized by local chapters of the American Marketing…  Read more

The most impactful partnerships start with purpose. Not a campaign or a calendar, but a genuine opportunity to connect people and make a difference. That was our goal when bringing together two of our clients, Rosina Food Products and the Independent Health Foundation—both Western New York institutions with deep roots in the community—for a collaboration…  Read more

As regular contributors, facilitators, and supporters within the food and beverage space, part of The Martin Group’s job is to stay on top of industry trends—and they’re always changing. One year, island flavors and international BBQ are all the rage. Retro tastes return to tables; plant-based fare is essential on every menu; and craft cocktails…  Read more

The opening line of The Martin Group’s latest iteration of its annual Capitol View series was direct and definitive. “Let me be clear—we all support a clean energy transition,” stated Gavin Donohue, President and CEO of Independent Power Producers of New York, Inc. (IPPNY). This set the table for the series’ first panel discussion, entitled,…  Read more

The Super Bowl isn’t just a game—it’s a global stage where brands, organizations, and cultural movements collide. This year marked my sixth year attending and participating in Super Bowl week. Now one month past—and able to properly reflect on this year’s occasion—I can say it was an amazing, event-filled experience, and one full of insights…  Read more

The Martin Group earned 14 awards and 19 finalist nominations—the most of any organization—at the 2024 Capital Region MARCOM Awards. The awards, presented at the GE Theater in Schenectady, recognize outstanding work across several communications disciplines from integrated marketing campaigns to strategic public relations to cutting-edge digital website designs. This year’s range of honors reflects…  Read more

What do Kamala Harris, Charli XCX and The Martin Group’s public relations and public affairs teams all have in common? We have one word for you: BRAT.  Our colleagues have been working with clients to maximize each moment over the last several months. We’ve made headlines and landed huge wins in publications across the country,…  Read more

AI (artificial intelligence) has taken the world by storm in recent years, from multipurpose tools like ChatGPT, to the release of Microsoft’s “Copilot” chatbot. Now, it’s Google’s turn. On the same day as their I/O conference, May 14, 2024, Google introduced their new “AI Overviews” search engine feature to the United States market. By the…  Read more

From food insecurity to mothers in government, our public affairs series is leading the conversation By Leanne Politi January to June is prime time for The Martin Group’s Public Affairs team in Albany. This is when the New York State legislative session is convened at the Capitol. Lawmakers have six months to pass a state…  Read more