The recent resurgence of Buffalo continues to amaze, from the transformation of downtown to the thriving startup community to the growth of our medical campuses and international companies like New Era Cap, Delaware North and Rich’s Products. We’re honored to be a part of this evolution, and we were thrilled to have our Principal/Chief Creative… Read more
BUFFALO, NY – The Martin Group (TMG), a premier advertising, branding and public relations firm headquartered in downtown Buffalo, announced the promotion of three team members: Rick Calzi, Jillian Gallagher and Andrew Henesey. Rick has been promoted to creative supervisor. In his new role, Rick not only concepts and visualizes campaigns for New Era Cap,… Read more
May is the biggest month of the year for lacrosse players, and The Martin Group’s 6X6 Lacrosse brand capitalized with some key media placement and smart content marketing at the sport’s NCAA Championship Weekend. 6X6 got the conversation started with a May 14 article on InsideLacrosse.com, the sport’s top media company, that detailed the brand’s… Read more
In commemoration of fallen American servicemen and women, New Era Cap produced a special cap that was worn by Major League Baseball players during this year’s Memorial Day weekend games. Our campaign to promote The New Era® MLB® Memorial Day Stars & Stripes 59FIFTY® Cap used the distinctive “digital camouflage” in the background, featured the… Read more
Buffalo, N.Y. — The Martin Group (TMG) today announced the formation of a new affiliate—Martin Davison Public Relations—following the acquisition of boutique communications services provider AMDG Public Affairs. The new TMG affiliate is being created to boost the agency’s public relations capabilities and augment TMG’s fast-growing branding, advertising and digital offerings. The transaction is effective May… Read more
Recently, New Era Cap charged TMG with shining some attention on their new NFL On-Field Reflective Collection. Featuring a reflective technology, the NFL team logos on the caps stand out with a camera flash (or under stadium lights). To help showcase how the unique technology “pops,” TMG crafted animated GIF and Flash files for New… Read more
The Martin Group (TMG) announced today it has acquired Travers Collins & Company and will absorb the nucleus of the Travers Collins client list and numerous employees to significantly expand its in-house public relations practice to complement TMG’s fast-growing branding, advertising and digital offerings. The transaction is effective immediately; terms were not disclosed. TMG, based in new offices at… Read more
According to a recent study by Talker Research, more than one in four Americans (27%) attest to being bored with their life. These numbers are unfortunate, especially at a time when so many people see a world of opportunity and adventure just waiting to be taken. And from literature to read, film to see, traveling… Read more
Nonprofit organizations are the heartbeat of social progress, working tirelessly to serve the public good, champion meaningful causes, and create lasting impact across areas like education, healthcare, research, animal welfare, and more. At The Martin Group, our Public Affairs team is proud to partner with nonprofits that are advocating for the greater good, whether within… Read more