• Answering great need with great ideas.

    You searched for new era cap – Page 12 of 31 – The Martin Group

    The most successful nonprofit campaigns—the ones that attract donors, volunteers and advocates—blend brand awareness, compelling messaging, attention-grabbing design and sound fundraising strategy.

    The Martin Group is proud of its new initiative to unite branding, awareness and fundraising strategies for area nonprofits, as well as announce the hiring of 25-year nonprofit veteran Karen Higman as practice area lead and vice president of strategic initiatives.

     

    Branding for community impact

    In order to support a nonprofit, the public has to be able to find it. We integrate marketing messages and fundraising efforts to increase awareness and engage more people with organizations as donors and volunteers.

    At The Martin Group, we help nonprofits by being the positive force that allows organizations to focus on their mission, while we do the work of building a cohesive message that lifts awareness to achieve fundraising and volunteer objectives. Our firm’s branding of nonprofits is now strengthened, with the introduction of an industry veteran to TMG, who focuses on developing fundraising programs to help organizations impact their communities, and the official launch of our new nonprofit services initiative.

     

    Meet Karen

     

    “It is so rewarding to join my colleagues at The Martin Group to meet with nonprofits, understand their challenges, identify solutions and build integrated strategies, in order to make a difference for the organization and ultimately within the community.”

     

    Karen Higman is TMG’s vice president of strategic initiatives. Fueled by unsweetened green iced tea all year long, the highly energetic and optimistic Karen volunteers for local organizations in Rochester and serves as a mentor to young professionals. She also recently received the Association of Fundraising Professionals (AFP) Genesee Valley Chapter 2017 Robert A. Clinger Outstanding Fundraising Professional Award.

    Formerly principal of her own consulting firm, Karen offers 25 years of experience and insight to our nonprofit vertical. Having held senior leadership positions at St. John Fisher College, the University of Rochester Medical Center and the YMCA of Greater Rochester, her career has focused on fundraising, marketing, special events and community relations. For TMG, her primary focus is integrating our nonprofit clients’ marketing messages and fundraising efforts to increase awareness and engage more donors and volunteers.

    Karen would love to get an unsweetened green iced tea with you. Send Karen a note

     

    Community work for community benefit

    The launch of a nonprofit vertical is fueled by TMG’s experience working with nonprofit agencies and organizations ranging from small schools to large universities, and from small health and human service organizations to large health systems. The addition of nonprofits expands TMG’s areas of expertise, which include sports, health care, financial services, food and beverage, technology and professional services. TMG has worked with nonprofits including:

    Catholic Charities

    ECMC Foundation

    Explore & More Children’s Museum

    Hillside Family of Agencies

    Mary Cariola Children’s Center

    New Era Cap Foundation

    Ralph C. Wilson Jr. Foundation

    Right to Run 19K

    WNY Women’s Foundation

    YMCA

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  • Matt Lahue

    You searched for new era cap – Page 12 of 31 – The Martin Group

    With copywriting in his DNA (both his father and brother are copywriters) and a love for exploring ideas in his heart, it was only natural that Matt’s path led him to advertising. Before joining The Martin Group, Matt wrote for a firm in Rochester, where he serviced clients such as Pacific Gas & Electric, The Strong, AZEK, NYSERDA, CenturyLink and ProNexus. At TMG, his talents have been utilized for Galbani, Under Armour, ECMC, New Era Cap, Kaleida Health and many others. When he’s not thinking of new ideas, like his New York Times-featured invention the “Bathroom Bodyguard”—which locks broken bathroom stall doors—the Buffalo State College graduate enjoys lifting weights and staying active outside.

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  • Kate Chokshi

    You searched for new era cap – Page 12 of 31 – The Martin Group

    A seasoned marketing pro whose talents have benefited brands large and small, Kate leads our account service team with a refined understanding of people and problem solving. Working at premier firms like Ogilvy CommonHealth Market Access and The Glover Park Group, she served a diverse range of clients, such as Visa, eBay, Gap Inc., and UnitedHealth Group. Kate’s strategic mind, outgoing personality, and collaborative spirit have helped consistently guide her clients and teams to success. Along with managing key accounts including New Era Cap, Sodexo Live!, and The Ralph C. Wilson, Jr. Foundation, Kate supports new business acquisition. Outside of work, Kate can often be found cheering on her kids at their sporting events, hanging out with her husband and friends, or hitting new PRs on the Peloton.

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  • Lianne Coogan

    You searched for new era cap – Page 12 of 31 – The Martin Group

    Lianne’s love of graphic design, typography and branding, coupled with her passion for fine art and photography, have laid the groundwork for her award-winning creative. A member of The Martin Group since 2009, she brings an innate appreciation for beautiful design to her role as associate creative director. From concepting to producing and directing creative, Lianne ensures that our work is engaging, strategic and cohesive. Her collaborations with clients like New Era Cap, the Buffalo Bills, Buffalo Medical Group, Independent Health, Evans Bank and Galbani have won numerous local ADDY® awards. A graduate of SUNY Fredonia, Lianne loves hiking, visiting wineries and traveling to new destinations, with her camera always in hand to document her adventures.

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  • John Mackowiak

    You searched for new era cap – Page 12 of 31 – The Martin Group

    With an ardent interest in finance, economic development and innovation, John uses his many years of communication experience to lead The Martin Group’s public relations department, while planning and implementing strategic PR solutions for clients like M&T Bank, New Era Cap, FuzeHub and NYSTAR. Beginning his career as print journalist, John served as Communications Director and spokesman for New York State Senator and Transportation Committee Chair Timothy Kennedy. After his tenure in politics and government, John joined another notable agency where he aided various government and corporate clients in their public affairs, community relations, and social media efforts. A resourceful practitioner who routinely goes the extra mile, John unwinds by exploring Capital Region hiking trails with his wife, Sarah, and dog, Moosie.

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  • Dave Riley

    You searched for new era cap – Page 12 of 31 – The Martin Group

    Dave’s creative drive is to make the complex simple and the user experience memorable. His career began with The Wolf Group where he designed a logo for the Niagara Falls Chamber of Commerce that’s still in use today and has been viewed by millions of people. Since then, Dave has developed a versatile arsenal of creative skills including art direction of television, print design, environmental branding, identity design, and digital architecture and design. His impressive roster of national clients includes Under Armour, Dick’s Sporting Goods, New Era Cap Company, Delaware North, ESAB Welding and Cutting, LEKI USA, and Greatbatch Inc. An imaginative industry veteran, Dave’s work goes beyond the typical and delivers well-crafted results. Outside the office, Dave channels his passion for mentoring as a youth travel baseball coach and enjoys the comedic banter of Conan O’Brien.

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  • Andrew Henesey

    You searched for new era cap – Page 12 of 31 – The Martin Group

    Andrew earned his stripes at the agency, starting at The Martin Group as an intern in 2012. His dedication and creative drive led to a full-time position, and he now specializes in branding/identity projects, campaign promotions and motion graphics. With five years of experience, he works with marquee agency clients like New Era Cap, Lids and Under Armour. Andrew’s particular passion for typography transcends his professional work; he has the entire alphabet tattooed on his body.

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  • Michael Tsanis

    You searched for new era cap – Page 12 of 31 – The Martin Group

    A dynamic visionary who spearheaded the rebranding of The Martin Group, Michael oversees the conceptual and visual output of our art directors, designers, writers, and creative supervisors. His creative passion and insightful leadership bring brands to life with distinguished style and distinctive results, whether they are for local concerns or international industries. Brands the ADDY award-winning Michael has designed and/or directed for almost two decades include ASICS, the Ralph C. Wilson, Jr. Foundation, New Era Cap, Under Armour, Kaleida Health, BlueCross BlueShield of Western New York, Fisher-Price, Ford Dealers of WNY, General Electric, KeyBank, and National Fuel. Constantly creating, Michael spends his free time reimagining and renovating his 1890s home in the Elmwood Village.

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  • Matt Davison

    You searched for new era cap – Page 12 of 31 – The Martin Group

    With an active role in guiding the agency’s new business, strategy, public relations, public affairs, and content divisions, Matt helps drive agency-wide growth and expansion, while advancing the positioning of The Martin Group within the many markets we serve. He also abides by the basic mantra of always—being kind, being truthful, taking the high road and never getting outworked. A former press aide, Matt’s many years of experience help support clients like M&T Bank, New Era Cap, and the Ralph C. Wilson, Jr. Foundation. A past “40 under 40” and “Outstanding Practitioner” awardee, Matt is involved with several nonprofit boards, including the Children’s Hospital of Buffalo Foundation and Invest Buffalo Niagara, while also serving as a trustee for Canisius High School. In his free time, you can find Matt at a golf course or soccer field with his sons, Jack and William.

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