Lianne Coogan

Creative Director

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Lianne’s love of graphic design, typography and branding, coupled with her passion for fine art and photography, have laid the groundwork for her award-winning creative. A member of The Martin Group since 2009, she brings an innate appreciation for beautiful design to her role as associate creative director. From concepting to producing and directing creative, Lianne ensures that our work is engaging, strategic and cohesive. Her collaborations with clients like New Era Cap, the Buffalo Bills, Buffalo Medical Group, Independent Health, Evans Bank and Galbani have won numerous local ADDY® awards. A graduate of SUNY Fredonia, Lianne loves hiking, visiting wineries and traveling to new destinations, with her camera always in hand to document her adventures.

John Mackowiak

Vice President | Public Relations

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With an ardent interest in finance, economic development and innovation, John uses his many years of communication experience to lead The Martin Group’s public relations department, while planning and implementing strategic PR solutions for clients like M&T Bank, New Era Cap, FuzeHub and NYSTAR. Beginning his career as print journalist, John served as Communications Director and spokesman for New York State Senator and Transportation Committee Chair Timothy Kennedy. After his tenure in politics and government, John joined another notable agency where he aided various government and corporate clients in their public affairs, community relations, and social media efforts. A resourceful practitioner who routinely goes the extra mile, John unwinds by exploring Capital Region hiking trails with his wife, Sarah, and dog, Moosie.

Dave Riley

Creative Director

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Dave’s creative drive is to make the complex simple and the user experience memorable. His career began with The Wolf Group where he designed a logo for the Niagara Falls Chamber of Commerce that’s still in use today and has been viewed by millions of people. Since then, Dave has developed a versatile arsenal of creative skills including art direction of television, print design, environmental branding, identity design, and digital architecture and design. His impressive roster of national clients includes Under Armour, Dick’s Sporting Goods, New Era Cap Company, Delaware North, ESAB Welding and Cutting, LEKI USA, and Greatbatch Inc. An imaginative industry veteran, Dave’s work goes beyond the typical and delivers well-crafted results. Outside the office, Dave channels his passion for mentoring as a youth travel baseball coach and enjoys the comedic banter of Conan O’Brien.

Andrew Henesey

Associate Creative Director

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Andrew earned his stripes at the agency, starting at The Martin Group as an intern in 2012. His dedication and creative drive led to a full-time position, and he now specializes in branding/identity projects, campaign promotions and motion graphics. With five years of experience, he works with marquee agency clients like New Era Cap, Lids and Under Armour. Andrew’s particular passion for typography transcends his professional work; he has the entire alphabet tattooed on his body.

Michael Tsanis

Senior Vice President | Creative

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A dynamic visionary who spearheaded the rebranding of The Martin Group, Michael oversees the conceptual and visual output of our art directors, designers, writers, and creative supervisors. His creative passion and insightful leadership bring brands to life with distinguished style and distinctive results, whether they are for local concerns or international industries. Brands the ADDY award-winning Michael has designed and/or directed for almost two decades include ASICS, the Ralph C. Wilson, Jr. Foundation, New Era Cap, Under Armour, Kaleida Health, BlueCross BlueShield of Western New York, Fisher-Price, Ford Dealers of WNY, General Electric, KeyBank, and National Fuel. Constantly creating, Michael spends his free time reimagining and renovating his 1890s home.

Matt Davison

Chief Business Officer

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With an active role in guiding the agency’s new business, strategy, public relations, public affairs, and content divisions, Matt helps drive agency-wide growth and expansion, while advancing the positioning of The Martin Group within the many markets we serve. He also abides by the basic mantra of always—being kind, being truthful, taking the high road and never getting outworked. A former press aide, Matt’s many years of experience help support clients like M&T Bank, New Era Cap, and the Ralph C. Wilson, Jr. Foundation. A past “40 under 40” and “Outstanding Practitioner” awardee, Matt is involved with several nonprofit boards, including the Children’s Hospital of Buffalo Foundation and Invest Buffalo Niagara, while also serving as a trustee for Canisius High School. In his free time, you can find Matt at a golf course or soccer field with his sons, Jack and William.

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The Martin Group (TMG) was recently recognized by the Academy of Interactive Visual Arts (AIVA) for exceptional web design, web marketing and web advertising by scoring one gold and one silver award for client work in the annual global  W3 Awards.

TMG received Gold for Corporate Communications for U&S Services, which engages visitors in a dynamic new website with colorful and beautiful photography and easily navigated content that reinforces its role as a leader in energy and operational optimization.

As an expert in providing building solutions to a diverse client base, U&S Services wanted a website to showcase their work on a national and local level. Our digital team and creative team developed a site utilizing bold images to detail many of the projects to which U&S Services has contributed. For mobile devices, we also implemented an innovative site navigation system. The extensive effort effectively utilized U&S Services’ impressive list of clients across a wide range of industries and ultimately created an award-winning website.

TMG also took Silver for Branding for New Era Golf, which reflects the essence of its brand through imagery and messaging to enhance its customers’ online shopping experience.

In March 2015, New Era Cap tasked TMG with creating a unique web presence for their award-winning Golf line. It would serves as somewhere to showcase their dynamic videos, the prestigious athletes in New Era Golf’s roster (Dustin Johnson, Davis Love III, Martin Kaymer), convey each cap’s technological benefits and highlight the product itself. Each section of the website we developed has its own special features, with the most impressive being the Technology section with its hover states, and the Customize section, which allows potential accounts to visualize what their caps will look like in each of the available colors and silhouettes. The more one plays around the site, the more is revealed.

Receiving over 5,000 entries, the W³ Awards honor outstanding websites created by some of the best interactive agencies, designers and creators worldwide. The judges are an invitation-only body of top tier professionals from acclaimed media, interactive advertising and marketing firms such as Conde Nast, Disney, The Ellen DeGeneres Show, Microsoft, Wired and Yahoo! The judging criteria includes creativity, usability, navigation, functionality and visual design. The W³ Awards are structured to uphold a standard of excellence by allowing a category to have up to one winner and some categories have no winners at all. Less than 10% of all entries are selected as Gold Winners.

Other noteworthy Gold Winners include American Express, Yahoo!, Tate Modern, Adidas, Harvard Business School, IBM, Patagonia, PGA Tour, Lowe’s Companies, Louis Vuitton and WWE.

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TMG’s clients support the fight against breast cancer.

October is Breast Cancer Awareness (BCA) Month and TMG is proud to work with clients that support the fight against a cancer that, when detected early, has one of the highest survival rates.
 

ECMC has always stressed the importance of getting screened. This year, many of their ads have focused on the ECMC Foundation’s Mobile Mammography Unit (MMU) which helps women and doctors detect breast cancer earlier by bringing preventive and diagnostic care to women across Western New York – from the heart of downtown Buffalo to rural towns throughout the region. Over the last four years, the MMU has screened more than 10,000 patients.

New Era Cap does its part to raise awareness on a wide scale through their “pink” BCA gear. As part of an awareness campaign in conjunction with the NFL and the American Cancer Society, coaches and players wear special New Era BCA caps on the sidelines. One hundred percent of the proceeds go to the American Cancer Society. TMG helped produce the print (retail and in-stadium) and digital collateral for the promotion.

Buffalo Medical Group (BMG) focuses on cancer care in their ad for the Buffalo Spree Medical Resource Guide, in which many vendors featured cancer-related subjects. BMG’s primary visual depicts a screening and the ad details the compassionate approach BMG’s oncology department executes when detecting and treating cancer. Also for the month, BMG’s social media outreach dedicated its “Women’s Wellness Wednesday” to BCA topics and tips.

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Martin Davison Public Relations received 14 awards as part of the PRSA Buffalo Niagara’s 2016 Excalibur Awards, held June 22 at the Tralf Music Hall in downtown Buffalo.

MDPR and The Martin Group would like to congratulate Michael P. Hughes, senior VP of public affairs and marketing at Kaleida Health, for receiving the May C. Randazzo Outstanding Practitioner Award, PRSA’s top honor.

MDPR was awarded in the following categories:

43North
GOLD – Integrated Communications

Bak USA – Rise of the Rest Tour
BRONZE – Online Communications Social Media Tactic

Catholic Charities of Buffalo – 2014 Annual Report
BRONZE – Annual Reports

Catholic Schools – A Treasure to be Cherished
SILVER – Speeches

Colligan Law LLP
BRONZE – Integrated Communications

The Clothes Horse – Win Your Prom Dress Campaign
SILVER – Social Media Strategy Campaign

Dave & Buster’s – Walden Galleria Grand Opening
GOLD – Special Events/Observances

Independent Health – Transforming Healthcare in WNY
BRONZE – Published Articles

MassMutual – The Establishment Launch
GOLD – Social Media Strategy Campaign

New Era Cap – Super Bowl 50
BRONZE – Social Media Strategy Campaign

Niagara Catholic Junior-Senior High School – 40th Anniversary Campaign
BRONZE – Integrated Communications

Southern Tier Brewing Company – One Buffalo Beer Launch
SILVER – Special Events/Observances

Southern Tier Brewing Company – One Buffalo Beer Launch
SILVER – Online Communications Social Media Tactic

Seneca Resorts & Casinos – Taste of Seneca Contest
BRONZE – Online Communications Social Media Tactic

Coverage: The Buffalo News, WBEN, PRSA

In its 27th year, the PRSA Buffalo Niagara Excalibur Awards honor outstanding public relations work, professionals and students in the Buffalo Niagara region.

Learn more about PRSA Buffalo Niagara Chapter.