Running and wrapping. – The Martin Group

TMG Rochester’s latest project for the inaugural Women’s Right to Run 19K/5K involved wrapping the boardroom windows at Generations Bank headquarters with Run creative to promote awareness and registration efforts. With graphics printed on perforated vinyl and affixed to the outside of the boardroom, images can be seen clearly from the outside, while letting in light and providing a view out. The window facing the road showcases the logo, tagline and simple event details and uses the green to match the GB logo — underscoring the bank’s connection as organizing sponsor. The window next to Café XIX, adjacent to the headquarters building, uses purple (the color of the women’s rights movement) and features the artwork and headline from one of the series of posters TMG also created to promote the event.