Happy 50th, Orville’s! – The Martin Group

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Fifty years in business is truly an accomplishment worth celebrating. When one of our biggest clients, Orville’s Home Appliances (OHA), reached that golden milestone, they asked TMG to help them share the news and their excitement. We organized a comprehensive media campaign, utilizing print, television and radio that would build awareness. Anniversary specials and a KitchenAid Stand Mixer giveaway (50 of them) would help bring in new customers and reintroduce them to the trusted brand. Even though they’ve been around for half a century, OHA continues to evolve with the addition of mattresses to their product line and the development of Orville’s Sleep Center at all six locations. Adding the weekly print wrap to the campaign reinforced the fact that OHA has had the best prices for 50 years and would continue to offer the best deals for everyday living.