In 1998, the World Kindness Movement—initiated by an international group of non-governmental organizations focused on spreading good will across the world—acknowledged the first World Kindness Day, now celebrated annually on November 13. Meant to call attention to all the ways we can spread care and love to those in need throughout our communities, the day…  Read more

The most impactful partnerships start with purpose. Not a campaign or a calendar, but a genuine opportunity to connect people and make a difference. That was our goal when bringing together two of our clients, Rosina Food Products and the Independent Health Foundation—both Western New York institutions with deep roots in the community—for a collaboration…  Read more

This is the second installment of our new regular blog feature, “Well—how did I get here?” featuring first-person stories of our team members and their interesting journeys to The Martin Group. Next up: Public Relations Manager Madeline Rickett. Take it away, Madeline.  Since graduating from Canisius University in December of 2019, absolutely nothing has gone…  Read more

While we look ahead to sunnier (and warmer) days, we also wanted to reflect on the last few months at The Martin Group. Spoiler alert: The record-breaking rain we’ve gotten across Upstate New York hasn’t been the only thing making waves. Our public relations and public affairs teams have been hard at work over the…  Read more

Congratulations on 10 years with The Martin Group. What has been your favorite part about working here? Monica D’Angelatonio: The people. The culture. The flexibility. The work. How has your typical workday changed over the past decade? MD: Simply put, my typical workday has evolved from designing, to growing and managing a team where I…  Read more

It’s almost time to say goodbye to another year—but not before acknowledging a few public relations lessons we learned along the way.   This past year, we’ve seen the increased progression of branding as a valuable PR tool for businesses and the C-suite. We’ve watched video content rise as an expected tactic of most campaigns,…  Read more

Congratulations on 10 years with The Martin Group. What has been your favorite part about working here? Chase Martin: The people. I’ve gotten to work with so many amazing individuals throughout my years here and have made many good friends along the way. How has your typical workday changed over the past decade? CM: My…  Read more

Last month, The Martin Group earned four awards at the 19th Annual w3 Awards, announced by the Academy of Interactive and Visual Arts (AIVA). Consisting of thousands of entries from across the globe, the w3 Awards honors outstanding Social Media Marketing & Content, Websites, Online Marketing & Advertising, Mobile Sites & Apps, Online Video, Podcasts…  Read more

An incredible amount of change has swept through the food industry in just four years. From structural upheaval at the hands of a worldwide health emergency to shifting needs of customers across all demographics, the industry has advanced—and its transformation continues to be a work in progress. But what happens next? Where will this essential…  Read more