Time to Play (on TV). – The Martin Group

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This summer, TMG embarked on a massive rebranding campaign for one of our biggest clients—Seneca Gaming Corporation. By developing a Seneca Resorts and Casinos umbrella brand that covered every aspect of the organization, we enabled Seneca to promote its properties comprehensively, yet distinctively. For example: TMG restructured the names of the properties so that Seneca Niagara Casino & Hotel became Seneca Niagara Resort & Casino. New designs, language and photography were developed to create a new, upscale brand for the facilities. When it was time to showcase the new image on television, TMG worked with Propellerhead Media, producer Chris King and dPost to showcase what Seneca offers. The spot tells the story of three couples enjoying the full scope of Seneca Resorts: fine dining, live entertainment, relaxing spa amenities, luxury shopping as well as exciting casino action.