New Era – NBA All-Star Game Events
While hosting exclusive events during the 2018 All-Star Game in Los Angeles, New Era Cap passed the ball to The Martin Group to drive some all-star creative. Provocative posters featuring New Era’s NBA Brand Ambassadors were displayed in the New Era Design Lab (D-LAB), a specialty retail outlet located inside the STAPLES Center, site of… Read more
Reddy bikeshare to Celebrate its First Year of Operation in the City of Buffalo with a Birthday Bash
BUFFALO, N.Y. , July 20, 2017 – Shared Mobility, Inc. and Independent Health will celebrate the first full year of the Reddy bikeshare program in the City of Buffalo with a birthday bash at Buffalo RiverWorks on Wednesday, July 26 starting at 5:30 p.m. Read more
How Bird Nests And New Business Relate
A number of years ago I helped a client introduce a line of “squirrel-free” bird seed. For those not familiar with bird feeding – now the second most-popular hobby in the U.S. behind gardening – squirrels are wily little rascals that will outsmart just about anyone or anything that sets out to deny them access… Read more
New Era – MLB All-Star Pool House
When New Era Cap decided to pitch the biggest party during Major League Baseball’s All-Star Game in San Diego, the TMG creative team went to bat with unique branding concepts, logos, signage and other collateral for the exclusive event. Our goal was to generate brand awareness and visibility by cultivating real-life engagement experiences. Based at… Read more
New Era – NY Men’s Fashion Week
New Era Cap was one of three major brands (included with Samsung and Amazon) that had vendor space during Men’s Fashion Week in New York City. To enhance the popular headwear producer’s brand presence, TMG designed and coordinated the production of their booth display. Featuring iconic images of New Era history and personalities, the striking… Read more
New Era Golf
To give New Era’s Golf division a place to put specialized content, showcase featured products, announce news and awards, and educate customers about their high performance headwear for golfers, TMG created a separate microsite from the overall neweracap.com. Utilizing a clean and classy design with little “extras” like animation for page loading and hover states,… Read more
TMG Awarded 13 American Advertising Awards by the American Advertising Federation
TMG earned 13 awards as part of the American Advertising Awards Buffalo, hosted by American Advertising Federation (AAF) Buffalo on Friday, March 10. Formerly known as the ADDYs, the American Advertising Awards honor advertising professionals, along with the best local advertising and marketing work from the previous year. Over 500 professional and student entries were scored… Read more
New Era – Gold Rush
TMG stuck to a gold standard when it came to branding New Era Cap’s Super Bowl Gold Rush Party and Style Lounge event. Staged at The Battery in San Francisco, CA, our creative was inspired by the big game’s Bay Area location and its “Gold Rush” history, along with the NFL’s golden 50th anniversary season.… Read more
New links for New Era Golf.
In addition to supporting “big league” sports like the NFL, NBA and MLB, New Era Cap produces an impressive line of high performance caps for golfers. To give New Era’s Golf division somewhere to put specialized content, showcase featured products, announce news and awards, and educate customers about the headwear line, New Era needed a… Read more