New Era Cap was one of three major brands (included with Samsung and Amazon) that had vendor space during Men’s Fashion Week in New York City. To enhance the popular headwear producer’s brand presence, TMG designed and coordinated the production of their booth display. Featuring iconic images of New Era history and personalities, the striking…  Read more

To give New Era’s Golf division a place to put specialized content, showcase featured products, announce news and awards, and educate customers about their high performance headwear for golfers, TMG created a separate microsite from the overall neweracap.com. Utilizing a clean and classy design with little “extras” like animation for page loading and hover states,…  Read more

TMG earned 13 awards as part of the American Advertising Awards Buffalo, hosted by American Advertising Federation (AAF) Buffalo on Friday, March 10. Formerly known as the ADDYs, the American Advertising Awards honor advertising professionals, along with the best local advertising and marketing work from the previous year. Over 500 professional and student entries were scored…  Read more

TMG stuck to a gold standard when it came to branding New Era Cap’s Super Bowl Gold Rush Party and Style Lounge event. Staged at The Battery in San Francisco, CA, our creative was inspired by the big game’s Bay Area location and its “Gold Rush” history, along with the NFL’s golden 50th anniversary season.…  Read more

In addition to supporting “big league” sports like the NFL, NBA and MLB, New Era Cap produces an impressive line of high performance caps for golfers. To give New Era’s Golf division somewhere to put specialized content, showcase featured products, announce news and awards, and educate customers about the headwear line, New Era needed a…  Read more

Instagram debuted its new logo this past Wednesday, and as expected, with the launch came both backlash with some love mixed in. We asked our creative team at TMG to weigh in on the new look; here’s what they had to say. I feel the older is more unique and families with the name better. It’s the…  Read more

In keeping with the Super Bowl’s 50th anniversary, a common “golden” theme ran through this year’s NFL season. When TMG was charged with developing a concept and design branding for New Era Cap’s Super Bowl Gold Rush Party and Style Lounge event at The Battery in San Francisco, CA during Super Bowl weekend, we knew…  Read more

Buffalo, N.Y. – The Martin Group (TMG), a premier advertising, branding and public relations firm headquartered in downtown Buffalo, has been named the sixth fastest growing company in Western New York, according to Buffalo Business First and the 2015 Fast Track Awards. “It’s a real honor to be recognized for continued growth as a company,…  Read more

BUFFALO, N.Y. — Tod D. Martin, founder, president and chief creative officer of The Martin Group (TMG), a premier branding, advertising, and public relations firm with offices in Buffalo and Rochester, was the keynote speaker at a global conference for leaders from New Era Cap Company and more than 200 of their partner supplier companies from around…  Read more